CRM Executive

3 weeks ago

London, United Kingdom Bark Full time

**About Bark**

Bark is revolutionising the way people find professionals in over 1,000 unique categories. As the UK's largest and fastest-growing services marketplace, we're on a mission to make finding the right professional quick and easy. With a presence in eleven countries and plans for further expansion, joining us at this genuinely exciting time will be a journey like no other.

Our cutting-edge technology ensures that you can always find the best professional for any job. With a talented team of over 220 dedicated individuals, we're committed to providing exceptional service and ensuring that our customers are satisfied every step of the way.

This is an exciting time to join our scaling business, we recently ranked 64th in the Sunday Times 100 fastest growing private tech companies in 2023.

As a profitable scale-up, Bark is in a unique position to offer the best of both worlds; the excitement and agility of a start up combined with the financial security and backing of a renowned private equity firm, EMK Capital. You'll have ownership, agility, responsibility and stimulation without any of the worry.

**About the Role**

We have an opportunity for a CRM Executive to join our growing marketing team to deliver a transformative CRM strategy for Bark. Reporting directly into the CRM Manager, the CRM Exec will have experience in owning campaigns, lifecycle automation, segmentation & content personalisation to improve customer and professional retention as we continue to test, learn and scale our CRM programmes.

You will be a passionate, proactive and highly organised marketer, helping to deliver a best in class CRM experience for our customers in turn helping to retain them.

This role will suit someone who wants to be part of a close knit, sociable team, enjoys collaborating with other departments and making data led decisions all whilst creating a best in class CRM experience for both customers and professionals alike.

**Responsibilities**
- Plan and execute cross-channel communications, campaigns and programs
- Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
- Own, plan and implement testing strategies, including A/B/MVT
- Optimise performance of existing campaigns/automations
- Oversee campaigns from creation to execution, including analysis and reporting
- Be comfortable with audience selection, segmentation & analysis
- Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently Own post campaign reporting & highlighting key findings

**Required Skills and Experience**
- Good experience with an ESP platform (Iterable advantageous)
- Hands on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
- Data visualisation tools (Tableau Advantageous)
- Demonstrate strong organisation and prioritisation skills
- Proactive, strong work ethic, personal accountability and ownership
- Exceptional time management & organisational skills Proactive and ‘go-getting’ attitude

**Perks and Benefits**
- Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
- Flexible working policy with a central office in London
- Private health insurance run by Aviva including dental cover
- Personal annual L&D Budgets with £1,000 to spend on your development
- Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
- Fully stocked kitchen and monthly lunches
- Financial advisor
- Cycle to work scheme
- Regular wellness weeks with industry leading talks through to massages in the office
- Being at the forefront of an industry with new and exciting problems to solve

**Interview Process**
- Screening Call with Talent Partner (30 mins)
- 1st Stage - Hiring Manager Stage (30 mins)
- 2nd Stage - Technical Task (60 mins)
- 3rd Stage - Values interview (30 mins)

**Diversity Statement**

At Bark, we are a platform for people, revolutionising the way professionals and individuals connect since 2014. Our culture is defined by excitement, ambition, and a commitment to raising the bar. We value diversity, equity, inclusion, and belonging (DEIB) and are dedicated to embedding these principles into everything we do. We are committed to fostering an inclusive environment where everyone can thrive, and our focus is on hiring, retaining and developing a globally diverse workforce that is passionate about excelling our platform and supporting our customers succeed. Be part of our dynamic team, where bold ideas thrive, and create a future worth shouting about.

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