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Senior Digtal PR Executive

4 months ago

Manchester, United Kingdom FOCUS 5 RECRUITMENT LTD Full time

Senior Digital PR Executive / Digital PR Executive
Focus 5 recruitment are excited to be working with a marketing agency in Manchester who are looking for a Senior Digital PR Executive.
A multi-award-winning digital marketing agency aiming to do things a little differently. Based in central Manchester, they specialize in delivering world-class search and affiliate campaigns for leading eCommerce brands, including Boohoo, Cotton Traders, StudioRetail & Formula One.
The client is on the lookout for a Senior Outreach Executive to join their growing outreach team. They are looking for somebody who has a keen eye for digital outreach and link-building opportunities with a forward-thinking mindset.
Do you love creating newsworthy campaigns for your clients and seeing the results of your hard work in the press? This could be your next big opportunity.
Role Profile
The role will involve a wide variety of techniques with the goal of promoting our client base across the web, and achieving a regular stream of attention, mentions and links from the websites, blogs and media outlets.

**Responsibilities**:

- Creating and executing digital PR strategies and link-building tactics for a range of B2B and B2C clients
- Planning and creating outreach content, including press releases and data campaigns
- Attending regular virtual and in-person client meetings to report on activity
- Developing long term relationships with both clients and media contacts
- Reporting progress and results to the in-house management team
- Daily reactive and proactive outreach, using tools such as ResponseSource2, Roxhill Media and BuzzStream
Essential Skills & Experience
- Minimum of 2 years working in digital PR and/or content marketing
- Worked as the lead executive for digital PR/outreach client accounts
- Reporting results to stakeholders on a monthly and/or quarterly basis
- Leading the full delivery of a digital PR campaign from ideation through to outreach: concept, pitching, research, asset creation/briefing, list building, outreach, reporting
- Conducting data analysis for campaigns to come up with key stories and angles using spreadsheets and survey tools
- Securing links on top-tier websites with their campaigns (please include examples)
- Understanding how links affect traffic and site performance
- Using outreach tools and media databases like Buzzstream and Roxhill Media
- Supporting more junior members of team in day-to-day delivery of projects
- Able to give and receive feedback
- Able to collaborate with stakeholders and other departments on delivery of key assets
- Excellent written and verbal communication skills
- Proactive in learning and developing new skills, and sharing with the team
- A working knowledge of SEO tools like ahrefs, SEMrush or Moz
- Working knowledge or understanding of Google Analytics
- Understands different types of links and how Google values them
Work perks
- Flexible working hours
- Day off on your birthday
- Regular social events
- Part remote working