Marketing Executive

3 weeks ago

York, United Kingdom Additional Resources Ltd Full time

**Marketing Executive**

**Location**:Yorkshire**

**Salary: £25,000 (DOE)**

**The Client**:
An accountancy firm with over 40 years of experience with national expertise in business advisory, offer a bespoke, personalised service tailored to the client’s needs. They have multiple offices and each of the offices offer a full range of business andadvisory services.

Clients’ needs are the focus of everything they do and knowing each client is unique and special with a range of different opportunities and challenges.

**The Role**:
This is an exciting new opportunity for an ambitious **Marketing Executive** to join the growing marketing team. This is a National Role and will be located flexibly within the Yorkshire Offices (Leeds, Sheffield, Doncaster, York) with some travel toall offices as required.

**About You**:

- The right individual will bring a passion for marketing, will contribute to the firms overall marketing and business development strategy, and play a key role in shaping their digital marketing strategy.
- You will be interested in talking to marketing professionals with a keen interest in B2B and/or professional services.
- Experience in the accounting industry or professional services would be advantageous.

**Responsibilities**:

- To contribute towards the firms marketing and business development plan and influence its direction moving forward
- Work closely with the Marketing Manager to develop and deploy digital marketing strategy, you will play a key role in the expansion of the companies digital marketing capability.
- Work with the Marketing Manager to review and update the website; optimising content, providing proactive solutions and making recommendations to improve user experience
- Working together with the marketing manager to create and deliver integrated, multi-channel campaigns which deliver commercial results.
- Taking a key role in the production of creative, digital assets including presentations, infographics, flyers, social media images etc.
- Creating and delivering social media advertising campaigns in line with marketing strategy, and reporting on performance/KPIs
- Report key metrics to leadership on website analytics and conversions and the success of marketing campaigns, including future improvements
- Conducting regular competitor analysis, reviewing new technologies and digital tools to push the company towards the forefront of the industry
- Using digital marketing best practice to improve and optimise the online client journey, and actively pursuing new ways to improve the conversion rates.
- Day today support for the firms CRM system (HubSpot), providing training for staff, being a champion & ambassador, while ensuring it is used effectively as a sales management tool.
- Providing day to day marketing support across the firm for all departments

**Essential Skills and Experience**:

- Minimum 2 years previous experience in a marketing/digital marketing role
- Demonstratable experience in B2B marketing
- Experience of managing social media activity
- Excellent copywriting skills
- A good understanding of branding and brand integrity
- Experience in managing multiple projects at once
- Ability to report marketing metrics
- Capability to generate ideas and explain their merits with clarity and logic.
- Skilled in using MS Outlook, Word, Excel and PowerPoint.

**Desirable**:

- Marketing experience within the accounting industry and/or financial/professional services
- Experience of running Paid Media and PPC Campaigns
- CIM qualification, marketing degree or other marketing qualifications
- Knowledge & experience of Adobe Programmes such as Photoshop, InDesign, Creative Cloud etc.

**Benefits**:

- Medicash Plan
- Subsidised Gym Membership
- Death in Service (4xSalary)
- Buy and Sell Holidays
- Social Club
- Cycle to Work Scheme
- Season Ticket Loan

**_Additional Resources are an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003_.

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