SEO Specialist

**About Ellison/Sizzix**:
Ellison is widely recognised as a global market leader in the DIY arts and crafts marketplace, with the company designing, manufacturing, and distributing the finest quality die-cutting machines and products to the creative industry. Ellison’s innovative designs empower users to cut, embellish and create extraordinary projects from a variety of materials, which can be used in the home, the classroom or for gifts and self-expression of any kind.

Since 1977, Ellison has been a hallmark product in the classroom and continues to be a trusted favourite with teachers and educators. In 2001, Ellison launched Sizzix, a global brand focused on providing inspirational products for the creative community, whether they enjoy upcycling, home décor, sewing or paper crafting. In addition to their die-cutting equipment, Sizzix also offers a wide variety of making essentials and tools which complement any creative pursuits. These include cardstock, fabric, felt, a glue gun and a paper sculpting kit. The extensive Sizzix product collections provide their community with everything needed to build their creative lifestyles.

Ellison itself is a global company with its America and Canada office located in Lake Forest, California and its European and Rest of World (ROW) office located in Wrexham, UK. Ellison also has manufacturing facilities and operations in China. The majority of Ellison’s customers are Business-to-Business (B2B) retailers and distributors who purchase, stock, and resell their products to end-users. In addition, Ellison also sell Business-to-Consumer (B2C) direct to schools and consumers via their branded websites and catalogues, or at select creative trade-shows and events. Ellison’s mission is to continue to grow its market leadership position with uncompromising quality, innovative design and inspiring, award-winning products that continue to inspire the creative community.

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Position Summary: *
This pivotal role involves working as part of the marketing department to drive and implement the online sales and marketing strategy as set against business goals and objectives.
You will be responsible for the implementation of the company’s SEO strategy, collaborating with other key stakeholders to develop a solid framework for our online platforms. You must be a strong communicator; solution driven and possess strong problem-solving skills.

**Responsibilities**:

- Perform keyword research and competitive analysis
- Understand and implement technical SEO audits and changes
- Execute on-page optimizations
- Implement & support changes in content management systems (CMS)
- Support content writers and creators with SEO optimisation
- Devise and execute methods to track, report, analyse and improve SEO performance
- Collaborate with the PPC Specialist and other in-house marketing teams (B2C and B2B Marketing Teams)
- Collaborate with our product development and sales teams to implement necessary features and changes
- Constantly develop new SEO tests and strategies
- Present and communicate SEO strategies and projects to key stakeholders
- Serve as the key SEO expert/advocate
- Keep up-to-date with latest SEO trends, strategies and algorithm changes

**Requirements**:

- At least 2+ years of prior experience working in SEO
- Good understanding of SEO best practices
- Passion for SEO and internet marketing
- Ability to create, justify, communicate and implement SEO strategies across teams and external agencies
- Data-driven and analytical mindset
- Attention to detail
- Project management skills
- Experience working with SEO tools (e.g. Google Search Console, Google Analytics, SEMRush)
- Experience with technical SEO
**Preferences**:

- Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)
- Experience and/or understanding of other marketing channels (e.g. PPC)
- Experience working with CMS'
- Excellent writing skills
**Our Vision**
- We will be experts at innovating and evolving product stories through an immersive customer journey, where hands-on creativity and digital experiences co-exist.
- We will pioneer creative expression, captivating every generation.
**Our Mission**
- We strive to be the brand of choice in die-cutting and embossing technologies, providing quality and cohesive product stories, through a seamless multi-channel customer experience.
**Our Core Values**
- Passion
- Commitment and Accountability
- Results Driven
- Collaboration
- Encouragement
**Why Join Our Team**

We provide a stimulating and rewarding working environment for all, focused on empowering, inspiring and nurturing our people.
We provide competitive compensation and benefits, and we thrive on innovation and being a great place to work.

**What We Offer**
- Competitive Salaries
- Flexible and Hybrid Working Scheme
- Pension
- Great Holidays
- An additional Birthday Day
- An additional Duvet Day
- Additional CSR Leave
- Perks and discounts via our benefits and reward platform
- An E