Senior Marketing Executive

2 months ago


Bristol, United Kingdom Bupa Dental Care Full time

**Senior Marketing Executive, 15 - 18 month FTC**

**Full-time, Bristol (2 days)/Hybrid Working**

**The Role**

As the Senior Marketing Executive you work closely with the Marketing Managers and our Creative Team to develop and implement marketing strategies that attract new patients and retain existing ones. You’ll help develop and maintain a strong brand identity that resonates with our target audiences as you plan and execute marketing campaigns across various channels.

This is a busy, interesting role that touches many areas of the business and has exposure to many marketing disciplines.

**What you'll be doing**:

- Support the Marketing Manager in the delivery of the annual marketing plan to help deliver business growth objectives
- Support in the development and delivery of the marketing plan for general dentistry and new patient recruitment.
- Contribute to ad hoc project work across the commercial team, as required, ensuring delivery on time and within budget
- Lead the creation and implementation of MarComms within the UK & ROI, working closely with internal stakeholders.
- Work collaboratively with the creative, digital, and local marketing teams to deliver engaging, integrated activity
- Evaluate brand marketing and communications to recommend continuous improvement and development
- Be responsible for developing and managing the content plan for Practice TV advertising, with consistent, on-brand communications that reflects and support the commercial roadmap
- Support the Regional Marketing Managers with artwork creation at a local level
- Be expert approver for local marketing assets and provide guidance in production where needed.
- Maintain and improve toolkits for the local marketing team
- Stakeholder engagement
- Pro-actively engage with Area Managers, Practices, Product, and Clinical to foster better working relationships
- Present marketing plans at wider company meeting, gain feedback and executional insight
- Data analysis
- Analyse marketing metrics and use data to optimise campaigns and identify new opportunities for growth.
- Support in the data analysis and insights for General Dentistry, Orthodontics and Implants consumer and market trends to facilitate sector insight for the Marketing team.
- Customer Relationship Management
- Working with the CRM team, update service CRMand keep current.

**What we're looking for**:

- Educated to degree level, or equivalent
- At least 3 years marketing experience
- Campaign management experience - briefing through to implementation
- A good eye for design
- Excellent planning, organisational and numeracy skills
- Confident communicator - able to clearly communicate at all levels
- Pro-active self starter with a can-do attitude; uses initiative to make things happen
- Effective team player
- Budget management experience

The benefits here are industry-leading, and we’ll be able to tell you more about them in the process (or jump to the benefits and rewards page on our careers site for a flavour). But here’s a snapshot:
25 days holiday
Discounts in over 7,000 retailers, discounted gym membership and discounted dental insurance (of course).
Industry-leading health benefits
Early access to your earned wages
Cycle to work
And many more

If you or someone you know would be interested in working with a dynamic and expanding healthcare business, with lots of support on offer, great benefits and friendly teams, we would love to hear from you



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