Analytics Associate Director

3 weeks ago

London, United Kingdom Digitas Full time

Company Description
- We are Digitas, a full service digital agency._
- Home of 400 diverse people united in the mission to use the power of strategy, data, technology, media and creativity to get our clients future ready._
- We get our clients future ready through our Experience Consulting, Products & Platforms, Customer Engagement and Digital Media capabilities. Underpinned by a culture of experimentation, making things happen and driving results._
- Part of Publicis Groupe, and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands._

**Job Description**:
Our client is one of the biggest advertisers globally & in the UK they have the ambition of becoming the global digital lighthouse within their organisation.

To get us there, we need are looking for an expert analytics director to lead a team of six specialists in accelerating their efforts to unite our clients UK CRM & paid media data, to deliver customer-centric campaigns & integrated insights. This team is the foundation of the bespoke Publicis data offering for Samsung.
- Partner with both Samsung’s internal teams & the Publicis cross-agency teams to drive us towards our overall objectives of delivering end-to-end journey orchestration, automated personalisation & customer centric comms & experiences. To do this, you will need to lead the team to:

- Succinctly tell stories that change marketing behaviour, delivering measurable business uplift
- Improve the cross-channel feedback loop between insight & recommendation, ensuring data-informed hypotheses form the foundation of all future activity
- Continue to refine & formalise an always-on cross-channel & cross-division testing programme
- Break down silos (internally & with the client), while effectively managing expectations (internally & with the client)
- Most importantly, you will need to be a great people manager, motivating & growing talent as well as a leading & inspiring your team to deliver robust & clever work that creates value

**Qualifications**:
To be successful in this role you will need:

- Ability to navigate a client’s internal silos as well work within an agency environment. Has a track record of working collaboratively with technology, strategy & creative teams
- Can demonstrate value of data driven programmes to stakeholders not from a data background
- Experience in managing performance marketing teams across acquisition, in-life & retention programmes
- Expertise in CRM, paid media, and onsite KPIs, ways of working
- Track record of extracting insights from data & using them to tell compelling stories to senior decision-makers
- Ability to talk about & sell in a wide variety of work ranging from Data Visualisation, Media, CRM, Web & Social Analytics, Statistics, Data Sciences & Data Engineering
- Ability to see the bigger picture and to understand how different elements, teams and activities fit together to make clear strategic recommendations to clients
- Leadership and significant people management experience of driving teams to deliver great work, stay motivated and enjoy their jobs

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