Pr and Influencer Marketing Executive
2 months ago
**Position: PR and Influencer Marketing Executive**
**Contract Type: Permanent**
**Location: Tower Hill, London**
**Salary: Competitive**
**Reporting Into: Portfolio Head of Marketing
**Role Summary**:
Global University Systems (GUS) is seeking a dynamic and proactive PR and Influencer Marketing Executive to join our Marketing team. In this role, you will be instrumental in enhancing the visibility and reputation of our brands. This multifaceted role encompasses Influencer Marketing and Public Relations, providing you with a unique opportunity to drive marketing growth through influencer-led campaigns while also strengthening our position in the market through strategic PR activities.
**Position**:
**Key Responsibilities:
- Source, engage, and manage influencers, ensuring alignment with brand strategy and objective.
- Collaborate with marketing managers to integrate influencer campaigns seamlessly into the overall marketing strategy.
- Implement tracking mechanisms to monitor campaign success and provide detailed reports on performance.
- Liaise with internal teams and external stakeholders to facilitate smooth collaboration and communication.
- Contribute to the development of the overall content marketing strategy, leveraging influencer-generated content across various channels.
- Assist in budget planning and expense tracking for influencer marketing activities.
- Proactively seek and generate media opportunities to elevate brand visibility.
- Respond to reactive media inquiries and leverage opportunities to enhance positive brand perception.
- Utilize platforms like Response Source to identify relevant media opportunities for providing expert commentary.
- Develop and maintain a calendar of media opportunities, aligning with brand priorities and industry events.
- Coordinate with internal teams to ensure timely preparation and distribution of PR materials.
- Coordinate with internal teams to ensure timely preparation and distribution of PR materials.
**Requirements**:
**Why join us?**
GUS group is an international network of higher-education institutions brought together by a shared passion for accessible, industry-relevant qualifications. Our institutional culture was built upon our history and values. Our shared values - student, focus, communication, collaboration, respect, competence, entrepreneurship, and integrity - are more than aspiration. We display and expect these beliefs and behaviours from our colleagues equally.
**What we offer our colleagues:
- A Hybrid working model - we encourage flexible working to aid productivity and a healthy work-life balance.
ü My Rewards Hub - handpicked discounts and deals from a wide and ever-growing list of providers.
ü Employee Assistance Program (EAP) - a dedicated 24/7 access platform
ü Training & Development opportunities on offer
ü A great Refer-A-Friend (RAF) scheme in operation.
ü Eye Care Vouchers
ü Access to events across all the GUS group and respective creative industries
ü Socials via ‘GOSH’: We love to celebrate events, our successes, recognise our colleagues for their contribution.
**Other information**:
- We acknowledge receipt of your resume for a position at Global University Systems (GUS) Group and sincerely appreciate your interest in our company._
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