Social Media Executive

1 week ago

Leeds, United Kingdom HyperGrowth Recruitment Ltd Full time

**Social Media Executive**

£25,000 + benefits

Leeds / Remote

We’ve teamed up with the exciting fragrance brand CopyCat Fragrances, who are now in the market to secure a Social Media Executive

CopyCat Fragrances are a Leeds based fragrance brand, innovating and disrupting in the fragrance space.

**Company Overview**

The Mission: To provide great smelling scents at affordable prices.

Copycat Fragrances was born from one simple idea - why couldn’t perfumes and aftershaves be cheaper? Some of the world’s best-loved scents were so expensive; why exactly were we all being charged so much?

In 2017, our founder, Josh White, started investigating the situation. He found that, while many of the leading fragrances used costly ingredients, it still didn’t justify the expense. In fact, most of the time, people were paying premium prices just for a brand name.

So Josh decided to do things a bit differently. Working with a team of expert fragrance-developers, he identified the ingredients in five of the bestselling designer colognes and perfumes. Then, he set about recreating their distinctive aroma, without imitating them entirely.

The fragrance market is worth $25.89 billion annually with large brands profiting hugely, our mission is to provide great smelling scents at affordable prices that are accessible to everyone.

We sell direct to consumer, enabling a direct relationship and customer experience with our consumers.

The company has successfully launched 50+ products and we are scaling at pace, now building a team that can dominate the market and enable CopyCat to be the number one Fragrance brand in the world.

**About the role**

We are seeking a highly motivated Social Media Executive to ideate, create, post and review content across CopyCat Fragrance’s key socials.

You will be responsible for developing/publishing & reporting on brand awareness and activation campaigns across social media.

**Key responsibilities and accountabilities**:

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Create and develop content plans aligned with brand strategy.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Schedule and post content across organic social media channels.
- Work with the team to ideate new marketing content that will drive brand awareness.
- Build and manage a community of followers dedicated to the products.
- Moderate all user-generated content in line with the moderation policy for each community
- Collaborate with supporting influencers, agencies and freelancers to continue to deliver high quality content.
- Attend events alongside the team to build in person brand awareness.
- Report and review success of campaigns to drive improvements.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

**Requirements**:

- At least 2 years of social media marketing experience.
- Experience across marketing campaign generation and implementation.
- Well versed across social media channels Instagram, Facebook and TikTok.
- Able to make the brand ‘stand out from the crowd’ whilst also guiding the business through social trends.
- Copywriting skills.
- An entrepreneurial mind.

**Nice to haves**:

- Knowledge of SEO.
- Experience with Canva or other design software.

**Benefits**
- Competitive base salary of up to £25,000, with regular salary reviews
- Flexible and remote working arrangements
- Fun team socials
- The opportunity to work in a high growth ecom start up
- + much more

**Salary**: From £25,000.00 per year

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

Work Location: In person

Reference ID: 723106

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