CRM Specialist

3 months ago

Milton Keynes, United Kingdom The Candidate Full time

**CRM Specialist - Newport Pagnell, Milton Keynes - £50,000 - Luxury Automotive**

**Why work here?**
- Brand new role for the business so the opportunity to make the role your own and reap the careers rewards that come with it
- Reporting directly to senior management, this is a high-profile role with buy in from the most senior people in the business
- Opportunity to work for a world-renowned brand that will look fantastic on your CV

In this role you will be responsible for the development, maintenance and integrity of the dealership customer database and to provide data driven insight to the business enabling optimisation of CRM marketing activity and ensuring a luxury customer journey and customer satisfaction for all customers.

**Key Duties & Responsibilities**:

- Monitoring customer data inputs (refining data collection processes and standards where required) to ensure customer records are accurate and comprehensive
- Carrying out regular database cleansing
- Maintain GDPR compliance
- To extract information from the customer database in order to produce meaningful reports that can be supplied to departmental heads for prospecting and ensuring customer interactions are logged and followed up
- To develop customer journey touchpoints
- Generate CRM KPI’s and communicate to business including customer segmentation
- Coordinate system generated communications
- To research CRM best practice and to implement improvements
- To enhance the reputation of the dealership at every opportunity

**Qualification & Experience**:

- Proven experience in data analysis/CRM
- Excellent communication and data presentation skills
- Dealership DMS experience preferred - e.g. Keyloop/Kerridge/Synergy/Salesforc
- At least one of them but the more the better

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