Head of Ebusiness Marketing Cbg

3 weeks ago


Sheffield, United Kingdom Sherwin-Williams Full time

**Job Number**: 23000CHU

**SHEFFIELD, United Kingdom**
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**|**
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**GBR Sheffield Plant, United Kingdom**
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**Primary Location**:SHEFFIELD, SOUTH YORKSHIRE

**Travel**:Yes, 25 % of the Time

**Schedule**:Full-time

**Posted**:8/8/2023

**Description**:
The Senior Marketing Manager is a member of the EBusiness team playing a leadership role in the strategy and execution of data enrichment and customer catalogs for CBG in North America and EMEA business units.

The role will lead a global team responsible for the curation, enrichment, stewardship, and governance of marketing data in support of digital experiences leading to outstanding experiences for customers.

The outcome will be best-in-class product enrichment and catalog delivery for our customers, driving conversions, sales, improved online customer experiences and support of Sherwin-Williams’ omni-channel goals.

**Core Responsibilities**
- Work with senior stakeholders across the business to develop and deliver a clear product/customer content enrichment and delivery strategy which aligns with divisional goals.
- Maintain regular communication about the strategy to the wider EBusiness team and senior stakeholders, ensuring goals are on track, activity is balanced against priorities and any issues are managed promptly.
- Integrate with our customers and markets within the assigned division, looking for opportunities to innovate, align customers with our product content solutions and deliver value to support business goals.
- Manage and mentor an experienced team, encouraging collaboration across divisions, extending learning and knowledge sharing opportunities to establish a world-leading team of product content and digital catalog experts.
- Align with the other Senior Marketing Managers in EBusiness to innovate and deliver product content solutions across the Sherwin-Williams business.
- Define the enterprise model for product content enrichment and delivery, including processes, roles and responsibilities, workflow and change management.
- Direct the delivery of product content to meet specifications and schedules of internal and external customers in support of websites, E-Commerce, and digital tools.
- Direct, manage and facilitate the optimization of product content and compliance with corporate and regulatory requirements.
- Work across the division, collaborating with key business stakeholders and outside agencies/partners to establish digital asset management (DAM) requirements and ensures DAM capabilities support business goals and deliver a best-in-class customer experience.

**Position Requirements**
- Bachelor’s degree in Business, IT, Marketing, Digital Marketing, eCommerce, or related field
- Pursuing a degree in Business, IT, Marketing, Digital Marketing, eCommerce, or related field
- Work experience in IT, Digital Marketing, MDM, Product Stewardship, eCommerce
- Minimum 8-10 years of product content experience working with cross-functional teams, internal stakeholders, IT, external agencies, vendors, or partners.
- 3-5 years as a manager leading medium size teams (10-15 employees)
- Experience creating a high-performance culture
- Experienced communicator at all levels and able to translate technical information clearly.
- Personable and experienced in building productive relationships with internal and external stakeholders and agencies.
- Well versed in project leadership and management.
- Detail oriented and capable of working through business requirement definition.
- Experienced with projects having global scope.
- Strong analytical and problem-solving skills.
- Able to work both independently and in a team-oriented, collaborative environment.
- Adept at conforming to shifting priorities, demands and timelines through analytical and problem-solving capabilities.
- Working knowledge of Enterprise Resource Planning (ERP) systems
- Working knowledge or experience with MDM platforms, specifically STEP or STIBO products
- Working knowledge or experience with Product Information Management (PIM) tools
- Outstanding oral communication and negotiation skills, can persuade, influence, and build consensus among business stakeholders.
- Ability to present information in verbal, written or visual form to a variety of audiences, from internal team members to company executives.
- Ability to lead under pressure and work collaboratively in a fast-paced environment.
- Ability to tailor communications approach based on the situation.
- Advanced skills with Microsoft Excel, PowerPoint, Word, and/or Project.

**Preferred**:

- Experience owning/leading a digital, marketing or E-Business function.
- Experience in advanced content management practices.
- Understanding of current product data management industry.
- B2B and B2C customer relationship management and experience.
- Corporate retail or consumer goods experience
- Background in content syndication platforms such as Salsify and Syndigo.
- Experience in content management systems su


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