Senior Digital PR Specialist

4 months ago

Norwich, United Kingdom Walker & Sloan Full time

£45,000 + Package
- Norwich

We are looking for a Digital PR professional with demonstrable digital experience to join our performance marketing HQ in Norwich. Agency experience is essential, link-building experience and a top line understanding of SEO is a bonus.

Working with our team, you can look forward to creating and delivering effective Digital PR; ideating creative campaign angles and supporting interesting onsite content, stakeholder profile building, and leveraging research and data all with a view to securing linked coverage and generating online exposure for our clients.

Furthermore, we are keen for someone to help lead and mentor junior members of the team.

This is an excellent opportunity for a senior account manager or senior digital outreach manager to take the next step in their PR career with an award-winning, global agency as an important part of our tight-knit team.

**Key Responsibilities**:

- Develop digital PR campaigns for a range of clients and sectors including setting KPIs.
- Lead on digital PR campaigns including shaping the headlines and news stories, drafting press materials, managing project timings and client approvals.
- Creating ideas for content and messaging that will generate relevant coverage and backlinks for clients.
- Client relations and stakeholder management.
- Using PR to build up stakeholder and senior client profiles and position them as thought leaders within their respective industries and sectors.
- Research, identify and build relationships with journalists, bloggers and influencers within a wide range of industries covering our diverse client base.
- Mentoring and supporting more junior members of the team.
- Conduct link gap analysis and share link-building recommendations to support SEO objectives.
- Using various tools and analysis to track coverage achieved and relevant metrics, and to report on these to in-house and client stakeholders.
- Pitching for new business including drafting pitch presentations.

**Experience / Skills Required**:

- Proven experience in securing online coverage using a range of methods for brands, and understanding what makes a good headline.
- Creative approach and original thinking.
- An understanding of SEO basics, and how links contribute to organic search performance.
- Experience with client relations including presenting proposals, strategies, plans and results.
- Exceptional written and verbal communication skills.
- A results-driven mindset.
- An advocate of good writing and the ability to produce copy of a high quality.
- Strong organisation skills and the ability to help develop, monitor and follow project plans, timelines and deadlines.
- Strong team management and mentoring skills, especially when working with juniors.

**What we can offer**:

- Competitive remuneration package.
- Global career development opportunities.
- Hybrid working with 3 days in the office (usual hours 9 - 5:30pm, Monday to Friday).
- Opportunities to make a difference and get involved with our working groups focusing on areas such as wellbeing and ESG / Sustainability.
- Supportive and inclusive policies including, but not limited to, family friendly policies such as adoption, maternity and paternity, and equal opportunities.
- To work with the best and most exciting clients.
- To work on global accounts in the most challenging sectors.
- To work with the best brains and creative talent in the industry.
- To learn and develop with access to industry specific training, including our in-house training modules.
- To work on innovative and ground-breaking marketing solutions.
- To join a team of hard-working specialists who like to have fun along the way.

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