Senior Paid Media Executive

3 weeks ago


Portsmouth, United Kingdom Hewitt Matthews Full time

**What you’ll be doing**
- Developing and executing PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conducting thorough keyword research to identify high-performing keywords and phrases.
- Creating compelling ad copies and optimising landing pages to improve conversion rates.
- Managing and optimising campaigns to achieve maximum ROI through continuous A/B testing and performance analysis.
- Analysing campaign performance data and generating detailed reports to provide actionable insights.
- Staying up-to-date with the latest industry trends and best practices to ensure campaigns are cutting-edge and competitive.
- Collaborating with the marketing team to align PPC strategies with overall marketing objectives.
- More importantly, you’ll be assisting the Head of Paid Media in researching opportunities for new clients, running audits and providing data for proposals.

**Campaign Building Tasks**
- Setting up new PPC campaigns from scratch, including account structure, targeting options, and budget allocation.
- Conducting comprehensive competitor analysis to inform campaign strategy and identify opportunities.
- Implementing advanced targeting strategies such as remarketing, demographic targeting, and custom audience creation.
- Monitoring and adjusting bids to maximise performance and stay within budget constraints.
- Creating and testing different ad formats, including text, display, and video ads, to determine the most effective approach.
- Utilising various PPC tools and platforms to streamline campaign management and improve efficiency.
- Troubleshooting any issues that arise and implementing solutions promptly to maintain campaign performance.

**What core skills and experience you’ll have**
- Proven and active experience as a PPC Executive (2+ years)
- Strong understanding of PPC concepts, metrics, and best practices.
- Proficiency in using PPC platforms such as Google Ads, Bing Ads, and Meta Ads Manager.
- Excellent analytical skills with the ability to interpret data and draw actionable conclusions.
- Strong copywriting skills with an ability to create engaging and effective ad copies.
- Experience with web analytics tools such as Google Analytics.
- Strong organisational skills with the ability to manage multiple campaigns and meet deadlines.
- Excellent communication skills, both written and verbal, with the ability to present findings and recommendations clearly.
- A proactive and results-driven mindset with a keen eye for detail.
- Relevant certifications such as Google Ads Certification or similar are highly desirable
- Desirable: experience in executing and contributing towards PPC strategies to achieve maximum success for clients

**Salary**

Salary will be decided based on experience and seniority, however the banding for this role sits between £32 - £38k per annum DOE.

**Benefits**

At Hewitt Matthews, we’re passionate about our culture, our values and about always improving our way of working.

We give all team members a large amount of flexibility and autonomy, and in return ask them to hold themselves accountable to their colleagues, their clients and the agency as a whole to deliver exceptional outcomes.

Here are some of the other benefits of joining our team:

- Generous holiday package
- In addition, Hewitt Matthews is closed between Christmas Day and New Years Day (this doesn’t come out of your Annual Leave)
- Workplace pension scheme (Plus Employer contribution)
- Flexible & hybrid working options
- An exciting opportunity to grow with one of Hampshire’s fastest-growing digital agencies
- Genuinely flexible working and a commitment to supporting “life beyond work” for our team members
- Free on-site parking with 24/7 security
- Flexible working hours
- Hybrid or remote working options available after 3 months
- Competitive salary based on talent and experience
- Conferences, events, and training days
- Regular company social events
- A non-hierarchical structure that celebrates expertise and supports autonomy
- One day per year to volunteer at a place of your choosing.

**Our recruitment process**

Inviting someone to join our team is a big deal for us and we put a lot of time and effort into the process. We don’t want to waste anyone’s time, so if we figure out we’re not perfect for each other at any stage, we’ll let you know.
- **Chat** - You’ll have a half hour chat over the phone with a member of our recruitment team so we can find out more about your experience and ambitions.
- **Interview** - If we think you’re a good match for the role, we’ll book you in for a face-to-face interview via GoogleMeet.
- **Questions** **& Tasks** - To keep things fair and for you to show your best, we will provide you with a list of questions we’ll be asking during the interview. There are also a few short tasks to complete, which we will provide details of well in advance of the interview to give you plenty


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