Marketing and Events Executive
3 weeks ago
The Marketing and Events Executive will work closely with the Marketing Director to execute a variety of marketing campaigns to generate brand awareness, support the sales team and increase leads for Language Weaver. They should have strong communication skills (both written and verbal), be a team player, and exhibit excellent organisation skills with a keen eye for detail.
**Responsibilities**:
- Support the Marketing Director to execute marketing campaigns designed to meet revenue targets via digital channels and events.
- Work on all campaign elements including:
- Campaign project management
- Creating social media content
- Monitoring the campaign plan against deadlines
- Building web content
- Liaising with all campaign stakeholders
- Internal communications.
- Create compelling marketing assets that resonate with the target audience and drive demand.
- Utilize a variety of marketing technologies as part of campaign design and delivery.
- Copywriting - produce engaging and accurate copy for diverse marketing distributions.
- Report on campaign effectiveness and actively experiment to improve customer and prospect interaction with campaigns.
- Research and build upon knowledge of Language Weaver key target markets.
- Build and maintain good relationships with internal and external stakeholders including the sales team, and central marketing services.
- Project manage Language Weaver events in conjunction with the central events team - covering logistics, budget, staffing and event materials.
- Manage the events calendar ensuring all key stakeholders are informed and responsibilities are clear.
- Evaluate event performance against targets and use learnings to feed into ongoing development of the overall events strategy.
Essential attributes:
- Minimum 3 years marketing or events experience, ideally running multi-channel campaigns.
- Experience of managing event logistics.
- Excellent organization and planning skills with the ability prioritise and multi-task.
- Experience of running demand generation campaigns from start to finish.
- Strong copywriting skills.
- Ability to work efficiently with accuracy and attention to detail.
- Be able to develop a proactive approach to problem solving and prioritisation.
- Technically competent and a fast learner.
- Team player with excellent interpersonal skills with a high degree of professionalism.
- Category- Marketing- Job Type- Full-time
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