Planning Executive

6 months ago

London, United Kingdom Wavemaker Full time

**Planning Executive**

**About the role**:
The planning team are the guardians of creating industry leading, unrivalled work at Wavemaker. We are the central conduits to all specialists, striving to push boundaries and have a positive impact on consumers and brand.

Wavemaker UK is looking for a **Planning Executive** to join our growing planning team, to support the planning team and give your career a flying start in the media industry.

**In this role, you will**:
**Media planning craft**:

- Develop a baseline of media planning knowledge across channels.
- Learn about DE+I planning and carbon conscious media.
- Learn and use media systems and tools including, but limited to, TGI, Pathmatics, Wavemaker Architect, AdIntel, etc.
- Run and analyse reports including competitive, audience insights, etc.
- Need an inquisitive and curious mindset, wanting to understand and learn more about media planning.
- Build your own knowledge by staying on top of the latest trends and news impacting the media industry.

**Campaign management**:

- Learn the fundamentals of effective campaign management including updating schematics, providing media plans to clients, chasing creative, etc.
- Assist with financial processes e.g. PO trackers, bookings, reconciliations, queries.
- Work closely with activation teams to deliver responses and tactical plans.

**Effective communication**:

- Update internal and external status reports.
- Coordinate the regular meetings with the client and creative agency and collation of documents for those meetings.
- Work with your line manager to your objectives and goals in line with your role and agency vision.

**Core skills**:
**Practice Area **Knowledge** **_-_**_ _**Fundamental**
- Have a basic understanding and competence in MS Office - PowerPoint and Excel in particular.
- Develops an awareness and curiosity about media and marketing industry including trends and challenges or concepts.
- Researches wider industry and shows ability to summarise information into findings to be shared.
- Can run simple tasks independently and either present to clients direct or package for wider team.

**Problem Solving** **- Fundamental
- Asks questions and performs routine or basic analysis to define problems.
- Generates some solutions in own area of work and suggests additional sources of information to further investigate problems.
- Seeks a variety of perspectives and inputs and probes for more information to fully understand the problem and wider impact.
- Provides communication support for troubleshooting issues internally and externally with third parties.
- Can run simple tasks independently and either present to clients direct or package for wider team.

**Stakeholder Relationships** - Fundamental**
- Has a good understanding of how the agency operates and works with their clients.
- Knows about the client’s business and who the key decision makers are there.
- Has good understanding of agency and client and their business goals and challenges.
- Builds a working knowledge of market trends effecting the client (and agency).
- Responds to stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges.

**Effective Communication** **- Fundamental
- Seeks relevant information to ensure own understanding of complex information.
- Assists team members in the creation of routine communication materials (e.g., policies & procedures, guidelines, presentations, messages).
- Provides accurate information and learns how to simplify complex information.
- Adapts communication style and method to the audience.

**Campaign Management** **- Fundamental
- Learns and demonstrates a concern for what is expected regarding accuracy and thoroughness, so that sufficiently detailed information is logged correctly.
- Manages the implementation of campaigns, including compliant approvals and finance. E.g PO and creative trackers
- Delivers accurate reports with basic insights.
- Assesses the relative importance of tasks and activities assigned.
- Applies judgment to make trade-offs on time when faced with competing demands.
- Demonstrates ability to manage several tasks and meet deliverables with mínimal error.
- Is responsible for status sheets.

**Compelling storytelling** **- Fundamental
- Demonstrates curiosity and asks questions to understand the purpose of different sources in story development and how to build a story.
- Starts to adapt communication style and method to the audience.

**Ideas Creation** **- Fundamental
- Demonstrates curiosity by asking questions around communication frameworks, plans, approaches, trends and innovations.
- Demonstrates willingness to input into new projects and ideation sessions.

**Comms Planning** **- Fundamental
- Assists in the development of communications frameworks and cross media strategy.
- Supports with data reporting, audience intelligence and production of client facing presentations. E.g

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