Campaigns and Content Officer

3 months ago

Cardiff, United Kingdom ESTYN Full time

**Details**:
**Reference number**:

- 355284**Salary**:

- £28,245 - £32,141- A Civil Service Pension with an average employer contribution of 27%**Job grade**:

- Executive Officer**Contract type**:

- Permanent**Business area**:

- ESTYN - Corporate Services**Type of role**:

- Communications / Marketing**Working pattern**:

- Full-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Cardiff, Wales, CF24 5JWAbout the job

**Job summary**:
It’s an exciting time to join us. We’re supporting schools and other providers in Welsh education reform including a new curriculum, and changing the way we inspect. We play a vital role in enhancing the learning of young people and adults in Wales. Learners are at the heart of everything we do. Our people are committed to working collaboratively to deliver a high quality service to our stakeholders that provides public accountability and supports improvement.

We’re looking for someone to help us support the creation, implementation and evaluation of communication activities to help deliver our varied programme of communication, events and stakeholder engagement.

**Job description**:
You will be responsible for supporting, developing, and evaluating communications campaigns to raise awareness and understanding of Estyn’s work and brand visibility.

**Key tasks include**:

- Draft multi-channel content plans to support the promotion of our inspection arrangements, effective practice, key publications, recruitment campaigns, and other specified areas of our work.
- Design relevant, engaging and creative content for internal and external audiences for use across a mix of communication channels, including our website and social media.
- Provide management reports and analysis on general website use, social media engagement and marketing campaigns to evaluate effectiveness.
- Support our proactive and reactive media relations, being the first point of contact for media enquiries, drafting press releases and preparing briefings for interviewees.
- Support the coordination of key corporate announcements
- Lead on the planning, collation and drafting of the half termly external newsletter Datgan.
- Manage the blog schedule, editing and publication process.
- Champion and support Estyn's tone of voice and brand guidelines, working with managers plan content and ensure coherent messaging and branding across all of Estyn’s communications channels.
- Undertake any other duties as may reasonably be required by managers.

**Person specification**:
It’s essential that you:

- Have relevant experience or a qualification in a communications environment.
- Have relevant experience of developing digital content for a range of channels to support communications objectives.
- Have good digital skills including experience of working with social media management platforms and basic knowledge of supporting the maintenance of websites and using Content Management Systems.
- Experience in analysing data to inform campaign evaluation, using a range of available sources including GA4.
- Have practical understanding of how print, broadcast and digital media work with experience of drafting press releases and developing relationships with journalists and other media contacts.
- Have strong written skills with proven experience of copy writing and able to translate and present technical/specialist information into plain English.
- Have good IT skills (including Microsoft Office).
- Able to work independently, use initiative and work collaboratively across the organisation.
- Excellent organisation and time management skills, juggling competing priorities when needed.

It is desirable that you have:

- The ability to work through the medium of Welsh or demonstrate a commitment to learning Welsh.
- Ability to work professionally with a range of stakeholders.
- Experience in supporting the delivery of internal communication content.
- Knowledge of industry trends and emerging technologies in digital communication.

**Behaviours**:
We'll assess you against these behaviours during the selection process:

- Communicating and Influencing
- Changing and Improving
- Working Together
- Delivering at Pace

**Benefits**:

- Alongside your salary of £28,245, ESTYN contributes £7,626 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%

Things you need to know

**Selection process details**:

- This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Ability and Experience.The selection process includes:
Interviews will take place at our office in Anchor Court, Keen Road, Cardiff CF24 5JW.

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