Senior Communications Officer

4 weeks ago


London, United Kingdom RCVS Knowledge Full time

We’re looking for a new **Senior Communications Officer **to join our Communications and Digital team at a pivotal time of our growth as an organisation. We’re looking for someone with considerable experience of marketing and communications, who can lend their hand to many and varied tasks, from writing long-form articles for the veterinary press, to managing complex marketing and communication plans, to creating multimedia content and engaging audiences on social media. You’ll also line manage the Communications Assistant in the team.

In return, we offer an exciting, flexible and friendly working environment that will offer you opportunities to expand and grow your skills, including training and development opportunities.

**We are not the charity we were two years ago - and we’re constantly changing. You can join us in growing our established charity and really making a mark.**

**Find out more and apply.**

**Job purpose**

To manage communications and marketing plans and create content in a broad range of formats for online and offline channels in support of the organisation’s Strategic Plan. To support the Head of Communications and Digital in managing and developing the RCVS Knowledge brand and to deliver the Communications and Digital strategy.

**Key responsibilities**
- To create and oversee integrated communications and marketing plans across owned, earned and paid-for channels in support of the organisation’s strategic objectives
- To own and manage communications and marketing plans across key areas of the organisation, overseeing the planning, implementation and evaluation of communications and marketing activity
- To support the Head of Communications and Digital to deliver a cohesive and consistent communications, marketing and digital strategy
- To advise teams across the organisation on communications and marketing best practice, and support the delivery of key projects
- To create, manage and evaluate content for digital channels - including e-newsletters, webinars, podcasts, videos and events
- To coordinate the production of print content, including posters, flyers, banners by writing copy, developing feature ideas, proofing/subbing, liaising with designers, printers and mailing houses as required
- To respond to media enquiries, drafting press releases, columns, press letters and features, and selling feature ideas into the media. This work is likely to include carrying out interviews, liaising with stakeholders and assisting with the development of key messages
- To manage and moderate the organisation’s social media accounts in conjunction with other members of the Communications team
- To keep up-to-date with communications and social media best practice and to feed into the continuous development of RCVS Knowledge social media strategy
- To act as an ambassador for the organisation, establishing and maintaining excellent working relationships with key stakeholders across academia, professional bodies, media representatives and veterinary practitioners
- To build and manage strong relationships with the relevant news media - professional, academic, consumer and nationals / regionals - and help maintain the media/comms database
- To monitor the media, including social media and online fora, flagging up issues and/or responding on behalf of the charity when appropriate
- To line manage the Communications Assistant, set their goals and oversee their performance

**Other**
- To establishing and maintaining excellent working relationships with the wider RCVS and in particular the Communications team
- To undertake any other duties commensurate with the objectives of the post
- To undertake and attend professional development events, as required
- To contribute to the wider activities of RCVS Knowledge, as appropriate

**Required skills, knowledge and experience**
- Considerable communications, marketing and content creation experience, overseeing the work of others including external suppliers
- Excellent writing skills, with the proven ability to produce high-quality, clear and persuasive written material for a range of different audiences and channels
- Experience of managing communications plans from planning to implementation and evaluation, developing key messages and working with teams across the organisation to support the delivery of key objectives
- Ideally 12 months of line management or supervising experience of a junior member of staff
- Knowledge of communications and marketing principles, including audience insight
- Comprehensive understanding of branding and tone of voice
- Good organisational skills, ability to ‘multi-task’, with ability to meet tight deadlines
- Ability to ‘find the story’ and identify key messages
- Attention to detail and proof-reading ability
- Experience of carrying out interviews - over the phone and in person
- Advanced skills in Microsoft Office
- Extensive experience of working with and managing social media channels
- Conf



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