Marketing Coordinator

1 month ago

Leicester, United Kingdom iBC Healthcare Full time

We currently have an exciting opportunity for a creatively skilled individual to join our business as a **Marketing Coordinator,** reporting directly to our referrals and assessments manager and working closely with our Business Development team.
- **Contract**: Full-Time, permanent.
- **Hours**: 40 hours a week, full-time role
- **Salary**: £27,000
- **Location**: Hybrid, with 1 day working from our Leicester head office.

**Key Responsibilities**:

- Managing Social media pages by posting regular updates on new developments as a means of promoting company branding. This includes responding back to comments and signposting to relevant departments/teams.
- Leading on and taking accountability of continuous updates on content across website, ensuring we are marketing business innovation, successes and ensuring our website is captivating relevant and reflecting our incredible values and business growth.
- To use website analytics to ascertain the relative effectiveness of ongoing marketing campaigns and understand the ay users interact with the website and our social media platforms.
- Business partnering across other departments, such as recruitment, care services, L&D, Business Development and HR.
- To support with creating press and medial releases.
- To drive creativity and innovation across all means of marketing and advertisements of business so that we stand out in the market across the adult’s social care industry.
- To research and submit well thought of marketing strategies, including new software and platforms designed to enhance and grow the company’s brand.
- Responsible for overseeing the internal inbox, supporting the referrals and assessment coordinator and manager as of when required.
- Overseeing our CRM system (capsuleCRM), ensuring it is kept organised and leading on driving and supporting on development/enhancements of functions.
- Actively engaging and taking leadership on developing robust external relationships to support a collaborative approach on creating branding awareness with relevant and high-profile adults social care events.
- To support on general administrative duties to support the wider team.
- To actively mail shot business brand and services as a means to support with business referrals, brand awareness and growth opportunities.
- To attend industry events and conferences to represent the business by promoting our values and mission statement of creating forever homes and bespoke care packages for adults with complex needs.

**Person Specification**
- Experience of using CRM systems
- Exceptional attention to detail
- Proven ability of creative and promotional branding
- Must have worked within a marketing role (assistant or Coordinator level).
- Ability to work using own initiative.
- Well organised, and an exceptional communicator.
- Experience of using web content management systems - **WordPress ideally.**:

- Ability to confidently attend events alone.
- Proven experience of collecting marketing data, compiling reports on the effectiveness of campaigns, and liaising with printers/ third party organisations.
- Effective stakeholder management experience, both internal and external
- An energetic personality with a can-do attitude
- Ability to work collaboratively in a team and manage multiple client accounts effectively.
- Proficiency in content creation tools and basic graphic design is a plus.

**Benefits when working with IBC.**
- Competitive Salary, which will be reviewed annually.
- Fully paid Comprehensive Training and induction programmes
- Career development and progression opportunities
- Funded Qualifications and career development
- Innovative reward and Recognition schemes.
- Spot Bonuses to reward colleagues for going above and beyond their job duties.
- Long Service awards recognising colleagues reaching work milestones.
- Casual Dress
- non uniform
- Enhanced Paid Leave (Maternity, Paternity, Adoption and Compassionate leave) on successful completion of probation.
- Access to Health Assured Assistance
- Paid Holidays (28 days Inc Bank Holidays)

**Who is IBC Healthcare and what do we do?**
- IBC are a leading Health & Social care provider in the Midlands, providing support to 100s of individuals with learning disabilities, complex needs, autism & mental health needs.
- As an employer, we invest heavily in the support structure to ensure day to day support is always given and that all staff members are equipped and trained to do the best they can in their roles. We believe our staff do amazing every single day because they do
- Our staff survey which has recently been conducted concluded that:

- **97% of our entire workforce have recommended IBC Health Care as a great place to work.**:

- **93% of our entire workforce are likely to remain within IBC for the next 3-5 years.**

INDMP

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