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Content Marketing Specialist

4 months ago

Salford, United Kingdom Orchard Agency Full time

Content Marketing Specialist
£50-55k
Manchester M50 2ST (Hybrid)

Hybrid working, 25 days holiday with purchase options & carry over, Private Medical, Health cash plan, Rewards & Discount portal, EAP, Income protection, Life Assurance, Enhance Maternity and Paternity, Excellent planned development opportunities. Opportunityto join a large, progressive, global Digital Marketing agency, interesting sector with global clients, Content Marketing Specialist, strategic level role, working as part of an eSports client specific marketing team to increase engagement, acquisition, andretention.

THE ROLE
With a significantly large budget for content, the Content Specialist will be responsible for managing the brands' online presence by working closely with stakeholders to develop and plan the content strategy, in order to deliver engaging content across a varietyof mediums and customer segments:

- Auditing existing content activity, engagement, and effectiveness
- Creating a wide reaching content strategy, utilising written word, video, and imagery, such as How To's, Interviews, Articles, Blogs, Landing page content, Sponsorship content, Influencer content and more..
- Working with and managing external agencies: Content (who will create SEO focussed articles etc), PR (for wider content push eg to online publications), Video production
- Involved in the creation of associated content led websites
- Overseeing the management of communities and community engagement across the US and Europe
- This is not a hands-on role, all content creation will be done by internal colleagues or external resource. The role will however see you creating briefs, reports, presenting strategy docs, managing business cases, proposing new agencies to use and so on.

YOU
- A minimum of five years' experience in Content Marketing with at least two in a strategic capacity
- Passion for content marketing across the wide variety of content channels and approaches
- Good understanding of SEO best practice, digital marketing, and analytics
- Agile and creative problem solver, able to inspire and drive success amongst others
- Adaptable, thrives in a constantly changing environment.
- Ambitious and Commercially astute, interested in improving effectiveness through personal development
- Any understanding of online Gaming and / or Crypto would be an advantage but is not essential.

THE CLIENT
Whilst employed as part of a large international Digital Marketing Agency, the Content Marketing Specialist will be part of the team focussed purely on one of their clients, a notable player in the global online gaming sector, most notably in and around eSports.

THE AGENCY