Global Head of Marketing Operations

6 months ago

London, United Kingdom AXA Funds Management Full time

Global Head of Marketing Operations

22 Bishopsgate, London
- Hybrid

Permanent

At AXA IM our purpose, to act for human progress by investing for what matters, is central to every action we take as a business. As a responsible asset manager, we actively invest for the long-term to help our clients, our people and the world to prosper.

As a future Global Head of Marketing Operations, you will report to our Global Head of Marketing Operations, and you will be part of AXA IM Core.

DISCOVER your opportunity

Your role and responsibilities will include:
Web Experience and Digital CX:

- In collaboration with key partners and stakeholders, take ownership for developing the vision and digital roadmap whilst supporting the delivery of various initiatives.
- Be responsible for leading the strategy, operation and continual enhancement of the AXA IM global website ecosystem and marketing technology platforms for Core overseeing 15 websites coordinating between technology, development, UX, change management and marketing and communications teams.
- Providing leadership and line management to the central digital team and oversight of regional web and social media managers.
- Working with our UX and Experience Design partner to provide insights, evolve our CX strategy, continually identify opportunities and enhance our key digital properties.
- Leading the execution of Digital Comms activity across the global web platform, supporting local teams with their initiatives and being a strategic and executional primary point of contact.
- Providing clear and effective stakeholder management to ensure transparent and constant communication around the organisation up to the executive level.
- Engaging deeply with the AXA IM development teams to ensure requirements and prioritisation are always clear whilst also participating in the agile ceremonies to ensure the smooth delivery of enhancements and updates to the web platform.
- Managing third party and agency relationships for Search / SEO acting as a point of governance and oversight, while participating in monthly update meetings and sharing learnings and insights internally.
- Acting as a champion of customer-centric design, agile methodology and digital trends, capability and skills learning within marketing and communications.
- Working closely with the Global Comms team to ensure successful delivery and distribution of the corporate web messaging across appropriate channels.
- Building relationships with key partners to develop and evolve the brand standards in line with AXA Group developments and to account for new channels and stakeholder feedback.
- Working with internal design resources as well as digital, brand and communications agencies to ensure we deliver a consistent brand experience across AXA IM touch points.
- Key point of contact for AXA Group regarding the alignment and audits with the AXA Group Digital Quality team as well as authorisation for web administration, shared services, tools, licences etc.
- Lead the overall governance across all business units to review and implement any enhancements which are beneficial to all BU’s.
- Have overall accountability for the approval of all digital permits across AXA IM and monitor adherence to AXA Group policies.

Implementation of new tools:

- Responsible for the roll out of news tools to improve existing operating model with examples the migration to Google 4 Analytics and the roll out of Full Story and of a new Digital Asset Management system.
- Key role in rolling out a new content management and automation system, which will enable us to improve access to content for sales, track usage and automate some documents such as presentations.
- When onboarding new tools, responsible to put business case together and go through procurement and technology teams to secure their support.
- Drive marketing automation and ensure that all campaigns are set up and monitored through Eloqua and our CRM tool.

Market Research & Insights projects:

- Partnering with key stakeholders globally to identify the key business priorities and how research and insight can support these priorities.
- Develop and manage the third party research calendar (syndicated research), as well as the distribution of reports to relevant stakeholders.
- Own the agency relationships for all market research and insight projects. Manage individual projects from start to finish, including all internal communication updates to regional research lead and internal stakeholders, managing internal expectations.
- Working with internal Procurement team to identify preferred partners and maintain quality control systems and ongoing reviews of external agencies. Develop and implement a supplier review system.
- Getting buy-in and customising the communications of any findings so they have the broadest impact on the business.
- Championing findings and holding managers accountable for agreed upon actions from the research.

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