Paid Social Executive

2 weeks ago


London, United Kingdom FashionJobs Full time

Founded in 1971 in Somerset, England, today Mulberry is a truly global fashion company and the largest manufacturer of luxury leather goods in the United Kingdom. Across all locations, we are united by our employee values: Be Bold, Be Open, Be Responsible,Be Imaginative. If these are values you share, we would love you to join our team. The Role: - Leverage Mulberry's luxury British fashion position, maximise Paid Social strategies to elevate the brand, inspire and grow our fans and develop incremental commercialopportunities. - Globally responsible for planning and executing international advertising campaigns across Social Media channels. - Lead and coordinate Global and Local Paid Social activations, working collaboratively with local Mulberry teams. - Assist andsupport the Senior Social Media Manager on Paid Social strategy - Work collaboratively with the overall team on integrated planning for new brand and product category launches, marketing activities and promotional events. Duties & Responsibilities: - Supportin developing international paid social strategies with central digital, marketing and creative teams. - Collaborate with the Mulberry internal Image and content teams, in developing new and effective paid social concepts. - Plan and execute global Paid Socialcampaigns across key social channels - FB, IG, TikTok, Youtube, WeChat, Weibo, Red, KakaoTalk and Line. - Co-ordinate APAC Paid Social campaigns via digital media agency, briefing plans and delivering assets. - Lead all reporting for the Paid Social channel,executing weekly, monthly and quarterly performance reviews, presenting to teams and creating actionable insights. - Own Paid Social audience analysis, collaborating with the Marketing Insights team to refresh data and identify new targeting opportunities.- Innovate within channels where possible and develop first-to-market and growth opportunities. - Build relationships with platform partners to identify new opportunities to scale Mulberry's presence across paid social. - Monitor competitor activities, under-takingbenchmarking and analysis, sharing with the wider Digital and Marketing teams. - Assist with spend tracking and invoice management. Brand: - Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions and experiences may not always be shared by your colleagues. - Act as an ambassadorfor Mulberry and communicate positively about the brand. Skills & Experience Required: - Highly motivated and enthusiastic individual with at least two years' experience working within a media agency or brand digital media/marketing team. - First-hand experienceof working in a Paid Social / Biddable Media implementation role (with a focus on FB, IG, TikTok). - A broad understanding and passion for digital marketing channels. - An interest and understanding of the digital, luxury fashion and technology landscape.- Strong IT skills with the ability to demonstrate a high level of competence in PowerPoint, Excel, Word & Outlook. - Excellent written and verbal communication skills. - Ability to take the initiative and be proactive, anticipating problems and offering effectivesolutions. - A collaborative and diplomatic team player who is well-organised and efficient with strong planning and prioritising capabilities and has the ability to work to multiple deadlines. - Ability to build strong internal and external relationshipsand interact with people at all levels. - Excellent attention to detail. - Ability to research, digest, analyse and present material clearly and concisely. - Happy to have a "hands on" approach to working across a wide variety of ad hoc tasks to ensure thesmooth running of a busy digital environment.



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