Designer - Topman Jersey

7 months ago

London, United Kingdom ASOS Full time

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting
- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.

**Job Description**:
**THE ROLE**

Want to see your designs worn by millions? As a Designer at TOPMAN, you’ll be plugged into 20-something culture and on the pulse of the latest fashion and trends that our customers love. You’ll need to be a creative, commercial and highly experienced Designer who works collaboratively. Designers play a critical role at TOPMAN working closely with Merchandising, Buying and Technical teams to build a commercial and trend-led product range for the department that is loved by the TOPMAN customer, globally.

**THE TEAM**

TOPMAN is one of the UK’s top fashion brands - focusing on elevation, differentiation, curation, inclusivity & sustainability. Our values are to be authentic, brave, creative and disciplined, and we live and breathe these in everything we do.

The Design Team look for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for the range. TOPMAN is all about newness and identifying and delivering speed to market and product elevation at every level. Our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer.

**You’ll be**
- Researching, developing and creating a market leading Jersey range, including developing big deals, key seasonal shapes, selecting fabrics, trends for the TOPMAN customer.
- Researching & advising on print direction working closely with in-house & freelance graphic designers and fabric suppliers to develop the most innovative print for the TOPMAN range.
- Strong vision and direction on fabric basics both for Core and premium ranges driving product quality and considered product that mix easily in your wardrobe with designer pieces. Lightweight & Heavy weight fabric knowledge and sourcing across T’s, sweats and bottoms is critical to this role in developing newness and experience in wash/dyeing and print techniques is fundamental.
- Have the ability to deliver multi end uses within the jersey product aesthetic from casual to formal pieces ensuring the Topman considered and elevated aesthetic is delivered.
- As a Designer you will play a key role in brainstorming & collating trend direction for the TOPMAN brand. Working with the wider TM design team to identify and deliver trend direction including styling influence to deliver head to toe looks.
- Presenting trend research and have strong influencing skills to ensure you are the design voice for the department when working closely with Buying, Merchandising and Commercial leadership.
- Collaborating across departments and other functions of the business including Marketing, to ensure the design vision is communicated clearly.
- Identifying and executing new product opportunities to ensue as a brand we are leading the fashion market not following.
- Contributing to business wide initiatives and projects, positively influencing and championing change.
- Using relevant sales data and insights to design commercially relevant, fashion forward ranges.
- Anticipating the needs of the 20-something customer, using sales data, customer profile analytics and trend research to deliver commercial product ranges.
- Sourcing new fabrications, techniques and trim.
- Working closely with in-house Buying teams - collaborating to create fresh product, each season and shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy.
- Working with the Technical team on fits on a weekly basis, identifying and helping create new silhouette blocks for the department and produce a commercial range.
- Building relationships with suppliers and advising factories on direction, silhouette, construction, key details, fabrics, trimmings and artworks.
- Managing, developing and motivating more junior team members, providing them with clear direction and regular feedback.
- Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team. Looking for opportunities to use sustainable materials wherever possible.
- Agreeing styling and visual merchandising guidelines with Studios and Global teams.
- Leading/Role model and c

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