Cib- Skills of The Future Marketing Communications

2 months ago


London, United Kingdom JPMorgan Chase Bank, N.A. Full time

CIB Operations Skills of the Future (SOTF) is a business-driven program designed to deepen our collective expertise and accelerate our ongoing skills development to transform the way we work in order to meet the rapidly changing digital and client services landscape. Our mission is to inspire and equip our Operations talent to accelerate digital transformation across the Firm, through the delivery of specialized training and sharing of best practices.

We partner with Business Leaders, Subject Matter Experts and Learning Partners to curate best-in-class learning resources for our 23K+ employees worldwide - effectively marketing learning content in partnership with CIB Digital & Platform Services Communications.

We are looking for an experienced Communications and Marketing manager who is a combination of creative thinker, creator and doer with the ability to write/produce engaging content and execute campaigns from end-to-end. If you have the curiosity to learn, the passion to make a difference and are excited to be part of a global team delivering solutions to drive change, we'd love to speak with you.

**Key responsibilities will include**:

- Devise, implement and manage a comprehensive marketing plan and calendar of multi-pronged, mixed medium, multi-channel pipeline (e.g. print, digital media, intranet and social media, events) for each of our core focus areas and program as a whole. Includes plan to position our program as employer and vendor of choice on internal and external channels like LinkedIn.
- Create innovative marketing content that inspires and drives engagement with maximum impact. Create clear context, value proposition and calls-to-action.
- Devise plan and implement events strategy that make learning/program content come to life.
- Source/use Data to identify areas of marketing opportunity, target market & understand end-user personas to ensure communications/content are highly personalized to each target audience.
- Own Marketing & Communications plan, audience data and metrics from end-to-end.
- Own Branding/Creative Assets and Toolkit creation that underline our brand (guidelines, templates, best practices) from end-to-end.
- Develop and distribute program "press kit" to ensure consistency of messaging and make it easy for partners to help socialize our program and initiatives.
- Cultivate strong partnerships with the SOTF team, Communications Partners, Learning Partners, and other channel partners/key stakeholders to build pipeline, prioritize efforts and ensure relevant, targeted campaigns.
- Look for opportunities to share success stories more broadly to showcase the impact of learning and innovation as a result.
- Partner with SOTF Program Managers, Learning Partners and Working group leads to ensure maximum reach and participation for events.
- Identify, and ensure cohesion with firmwide branding and accessibility compliance.
- Drive marketing/engagement best practices and the highest standards.
- Ensure compliance of activities with firm's policies and the highest aspirations of the firm's business principles.

**Qualifications**:

- BA/BS in Marketing, Communications or related work experience preferred.
- Extensive experience in driving innovative engagement strategies with an emphasis on end-user experience, digital media/social collaborative platforms.
- Solid team player and lead with the ability to interact, influence, and communicate effectively with all levels of the organization and build strong, positive working relationships.
- Strategic and creative thinker with the ability to deliver practical, innovative, impactful solutions.
- Excellent prioritization, organizational and planning skills with attention to detail and strong execution skills.
- Confident communicator with the ability to present concepts in a clear, concise and engaging way.
- Crafting, editing, layout and design skills.
- Comfortable in a deadline-driven, fast-paced environment.
- Motivated self-starter capable of working collaboratively or independently, with energy and integrity, demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility.
- Working knowledge of Adobe Creative suites (e.g., Illustrator, Photoshop, etc.) a plus.

JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate o



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