Head of Digital Marketing, Ugg

3 weeks ago

London, United Kingdom Deckers Brands Full time

Head of Digital Marketing

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Be Good, Do Good community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our five brands (UGG, Hoka, Teva, Sanuk and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:
Reporting to the EMEA Sr Marketing Director, your role will be to reimagine and optimize how the UGG brand operates in a digital world with our consumers.

Head of Digital Marketing leads strategy, integration and budget optimization, to achieve high impact data-driven media campaigns, engaging audiences through many touch-points of their customer journey.

You are a Digital Marketing Leader with proven ability to grow awareness, consumer engagement and advance omni-channel commercial objectives. You have proven ability to manage budgets, collaborate with external partners and coach and develop teams.

Your Impact:

- Introduce innovation to how the UGG brand comes to life with our consumers in EMEA through a full funnel, test & learn approach exploring new channels and reaching new consumers
- Responsible for supporting the creation of digital marketing strategy and management of the paid media budgets across different media channels and markets
- Collaboration and coordination with EMEA Marketing Leadership (PR, Brand, Trade Marketing) to creating exciting and engaging consumer acquisition campaigns across Display, Paid Social, Search and Affiliates (but not limited to) as well as supporting consumer retention goals and LTV advancing E-commerce objectives in each priority market
- Champion the adoption of new platforms, tools, and technology to drive improved performance and campaign measurement aligned with business objectives
- Manage the digital agency partners by ensuring annual and seasonal planning processes are followed and ensuring they have all necessary assets and information.
- Managing the allocations and working with finance partners and wider digital team on forecasting and budgeting processes
- Work closely with Trading, CRM and Analytics teams to achieve annual objectives and KPIs
- Work with Regional Marketing Leadership team to achieve Country Brand Priorities by developing cross-channel marketing campaigns that leverage digital opportunities and support regional strategy and local KPIs
- Manage and mentor the UGG digital marketing team to set objectives, manage review processes and most importantly develop their skills and experience

Who You Are:

- Strategic thinker who can translate top line objectives into initiatives that can drive results
- Highly articulate and confident communicator with strong influencing skills
- Customer orientated and an advocate in promoting best in class customer experience
- Self-motivated multi-tasker able to handle multiple projects with mínimal supervision and good time management
- Passion for digital and marketing, preferably within the lifestyle industry

We would love to hear from people with:

- Marketing / Digital experience within consumer-centric industry
- Proven leadership skills and the ability to effectively partner, motivate and inspire internal and external teams, as well as leading peers and influencing senior management
- Customer focused mindset and proven ability to continuously improve customer outcomes and experiences.
- Strong Commercial Awareness
- Excellent budget management and operational capabilities

What We Will Give You:

- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- 27 Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Br

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