Digital Media and PR Executive 7679
1 month ago
You will also be responsible for wider PR output - both digitally and through traditional print media - ensuring the latest company news and case studies are given adequate coverage in trade publications and the wider press.
**Roles & Responsibilities**:
- Work with the Marketing Manager to establish and maintain SEO campaigns centred around core search terms with the goal of improving rank, increasing web traffic, and driving online sales enquiries.
- Manage focused Google Ads campaigns with the goal of generating enquiries through paid search.
- Work with the Marketing Manager to regularly update website content in line with the companies SEO goals.
- Create engaging blog posts to drive website traffic, support SEO goals and position the company as thought leaders within the industry.
- Create content for social media across all company accounts and platforms.
- Draft and distribute press releases on behalf of the company to both trade publications and the wider press.
- Work with the Commercial Sales Manager to create and distribute frequent case study features designed to highlight the company’s ongoing work.
- Assist the Marketing Manager and give input on planning and devising strategies.
**Key Skills**:
- Strong understanding of SEO, keyword research and backlinks.
- Strong understanding of building and maintaining PPC campaigns.
- Strong understanding of key reporting tools, including Google Analytics and Search Console.
- Excellent copywriting and proofreading skills.
- Excellent understanding of social media platforms, particularly LinkedIn.
- Excellent communicator, comfortable with interacting and building relationships with trade and commercial partners.
- Strong media relations skills with an understanding of PR outreach and building relationships with trade press.
May we take this opportunity to thank you for expressing an interest in one of our roles and wish you the very best in your search for employment.
**Salary**: £32,000.00 per year
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Sheffield, South Yorkshire: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Public relations: 1 year (preferred)
Work Location: In person
Reference ID: 7679
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