Marketing Coordinator

**JOB DESCRIPTION & PERSON SPECIFICATION**

**POST**: Blair’s Marketing Co-ordinator

**LOCATION**:This is a hybrid position
- which is based both atCastlewood Holiday Park, Antrim and Hilltop Holiday Park, Portrush

Depending on the needs of the business*

*(Travel will be required to all other holiday park locations including. Occasionally travel within the UK may be required for business purposes.)

**REPORTS TO**: Senior Supporting Services Manager

**RESPONSIBLE TO**:Managing Director

**Accountable to** : Board of Directors

**Salary Band** £27,500 -£32,500
- (depending on experience)

**About Blair’s Holiday Parks**

Looking to step into a career which will be different every day, creating amazing memories at work?

You’ll be joining the most successful holiday park business in Ireland, proud to deliver 4
- and 5
- self
- catering accommodation across 3 holiday parks in Portrush, and more recently our newly developed venture at CastleWood Holiday Park, Antrim. Our Antrim based Holiday Park, also encapsulates our adventure side of the business, with our most recent addition of our Castlewood Tree Top Adventure High Ropes Course
- which opened in Spring of 2023.

With 4 Holiday Park locations with 900 privately owned holiday homes to self-catering luxury caravans with spa facilities, as well as touring sites, camping cabins, geo domes and camping sites
- this is a role with a little more variety and life to it

Joining Blair’s Holiday Parks means opportunities for career progression and job satisfaction every step of the way Not only will you be part of a highly motivated and ambitious team which always strives towards surpassing our customer’s expectation
- you’ll enjoy some great work related perks too

So, if you are an experienced marketeer who is hardworking, can work well as part of a team, have high attention to detail, relish challenges and finding solutions and look forward to boosting our #happystays ethos - then you’re for us

**POST SUMMARY**

We are looking for an experienced creative, enthusiastic, energetic individual to be directly responsible for the promotion of Blair’s Holiday Park’s brand In Northern Ireland and Ireland. We want you to maintain our number 1 position as a family holiday destination in Portrush, help build our Castlewood Holiday Park experience, as well as the go-to brand for caravan sales.

**Person Specification**

You will be a self-starter and ambitious, have the ability to work with limited supervision, with a desire to drive continuous improvement within your areas of responsibility. You will have the ability to work well under pressure. You will have the flexibility to work hours determined by the business from time
- time
- which may include working evenings and weekends. You are a creative and innovative thinker with a passion for staying ahead of industry trends. You will possess a high level of organisational skills and have a high attention to detail. You will be directly responsible for all marketing aspects of the business and will support key income generating areas, ensuring all marketing efforts directly support the Sales and Holiday Destination/ Experience teams to meet targets.

You will possess excellent and effective interpersonal skills and communication skills and be an enthusiastic team player ready for a challenge

**Essential Criteria**
- Qualified to at least degree level in a Marketing/ or a Business Degree or relevant discipline
- Proven experience in a marketing role with minimum 2 years’ experience in a similar role
- Proven Experience in working with agencies to develop fit for purpose Website and Apps, as well as proven working experience and knowledge of how to manage and update these marketing assets
- An excellent track record of coordinating multi -media marketing campaigns
- Practical marketing experience in delivering online and offline campaigns, as well as delivering comprehensive evaluation and analysis
- Practical experience in design software
- ie canva or similar
- Proficiency in media booking, including press, radio, and paid social media.
- Excellent project management skills with a keen eye for detail in creative, design, and copy.
- Budget management skills and the ability to analyse and interpret marketing data.
- Have a full UK driving licence and access to a vehicle

**Desirable**
- Experience in Working in a similar leisure based environment
- First Aid Trained
- Access NI Checked
- Experience of delivering Customer Engagement Events, as well as industry trade show events

**MAIN DUTIES AND RESPONSIBILITIES**

**Project Management**: Deliver all marketing projects, from creative concept development to campaign execution. From basic in house graphic design tasks to working with designers on creative assets to developing social media and website content to maintain brand integrity and message consistency.

**Content/ Marketing Asset Management**: Developing engaging and informative content