Global Account Executive

6 months ago

London, United Kingdom EssenceMediacom Full time

MARS GLOBAL - EXECUTIVE (Pet Nutrition Segment)

Essencemediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, Essencemediacom fuses Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning.’ We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients’ businesses.

Essencemediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, and Uber.

**About MARS**:
Mars is a multinational company with 3 major business segments: Mars Wrigley Confectionery, Petcare (split Pet Nutrition and Royal Canin), and Food. Mars Wrigley is the world’s leading manufacturer of chocolate (including Snickers, Galaxy, and M&Ms) chewing gum (Extra), mints, and fruity confections (Skittles), whilst Mars Pet Nutrition boasts some of the world’s best-known & loved Pet food brands - including Pedigree, Whiskas, Sheba, Cesar, and Dreamies. Well known brands on the Food segment include Ben’s Originals and Dolmio. Essencemediacom has worked with Mars for many years in many key markets and we have a very strong relationship with them. One of Mars’ key pillars is ‘Mutuality’ which is reflected in the way they work with Essencemediacom as the agency partner. We are very proud of the work we have done with Mars in driving growth for their brands and this has been recognized with a host of awards - including Media Week, Campaign, and Cannes. We believe these awards are a testament to how closely we work with Mars and our integrated approach, both within Essencemediacom and working in partnership with other agencies.

Aside from being a high-profile, award-winning, dynamic, and progressive account, Mars is undergoing an enterprise level transformation of their communications approach. Moving away from their legacy model of mass-reach, broadcast-led marketing. Future growth will be driven through a sophisticated understanding of audiences, their growth potential, and the ability of content and communications to target audiences at different stages of their consumer journey with relevant messaging in service of driving outcomes. All supported by data and technology infrastructure.

**About your role as MARS Global **Executive**

As a Media Executive, you will be responsible for supporting the team with account management, and the strategic planning of media for our clients. This includes conducting research, analyzing data, efficiently delivering administrative tasks, and presenting recommendations to clients. You will also be trained by our team to develop responsibility for maintaining client relationships, as well as working closely with other specialist teams within the agency.

**_
Key Accountabilities_**
- Work in the team to prepare review presentations for our clients where we analyse performance/Develop playbooks/Develop global strategy
- Supporting global strategy in the development of campaign guidance for local Essencemediacom teams to follow
- Pull reports and carry out research on various analysis, audience profiling and market trends
- Working with global media vendors to develop “best in class” guidelines for the account e.g. META ,Google, Tiktok, Spotify, Snapchat, Pinterest etc.
- Organise and participate in calls and meetings with internal teams and publishers discussing performance and future strategies
- Support in any other admin associated with the global team
- Help in coordinating the communication flow between global and local Essencemediacom teams
- Keeping track of spends, contact lists and other common folders and files for the global Pet team

**_
Your Skills_**_, Behaviours_**_ and Experience_**

Summary of requirements;
- Passion for media and advertising with a hunger to learn more
- Interest in and basic understanding of digital advertising
- Positive mind-set and can-do attitude
- Effective communicator, shows relevant initiative and proactivity.
- Analytically-minded, i

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