Group Head of Digital Marketing
2 months ago
This is an important post with significant responsibility. We need a talented and experienced digital marketing professional to take responsibility for our overall digital marketing strategy and lead on development and management of all digital channels, social media accounts and websites.
We are looking for a multi-skilled individual who is both well organised, highly technical and creative with an excellent eye for design. You will be experienced in setting up and managing powerful digital campaigns that result in high conversion.
The Group Head of Digital Marketing will provide vision and leadership for the strategic development of the college’s digital marketing landscape, ensuring the delivery of an excellent, stimulating and innovative digital experience to all of our prospect and stakeholder audiences.
In a highly competitive ment where prospective students are bombarded with choice, we need to a provide sector leading experience for all our audiences, utilising the latest multi-channel communication tactics and technologies.
As an expert in your field, you will lead the enhancement of the college’s digital channels through continuous development of our digital presence including user experience (UX), content, SEO, CRM and social media channels.
Throughout, you will drive the brand through all communications and channels - maximizing reputation, recruitment and reach amongst our key audiences.
You will also give strategic direction and leadership to the wider marketing team, working alongside a Group Marketing Manager and responsible for line management and professional development.
Success will be measured by the development and delivery of a social strategic plan, quality of output, audience engagement, the meeting of bespoke KPIs and analytics as well as the development of relationships internal and external to New City College.
**Closing date: 18**th** June 2023**
**Interviews will take place week commencing**:26**th** June 2023**
'‹New City College is the dynamic group of further education colleges in East London which comprises Tower Hamlets College, Hackney Community College, Epping Forest College Redbridge College, Havering College of Further & Higher Education and Havering Sixth form College. Our 6-college merger places the group at the forefront of further education in the region. With a turnover of £105m, 20,000 students and 1900 staff it is one of the strongest and most influential further education organisations in the country.
Our college ment is second to none. We have industry standard facilities and equipment at all campuses, expert staff and partnerships with other high profile organisations which all prepare students for progression to higher education or successful careers.
East London is dynamic, innovative and entrepreneurial. As we develop our longer term vision, we will continue to ensure that we invest in our staff and other resources to provide a distinctive offer and excellent, supportive learning ment which meets the needs of students and employers and prepares local people for the changing workforce of the area.
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