Communications & Events Officer

5 months ago

Biggleswade, United Kingdom Biggleswade Town Council Full time

**Job Title**: Communications & Events Officer

**Post No**:BTC 016

**Team**:Corporate Communications Team

**Responsible to**: Administration & HR Manager

**Number of direct reports**:0

**Budgetary responsibility**:None

**Salary Range**:SCP 18-23 (£29,269 - £32,076)

**Contract Type**:Permanent

**Hours (e.g., full or part time)**:Full time

**Location**:The Town Council Offices, The Old Court House, 4 Saffron Road, Biggleswade

**Name**:
Overall Purpose

**Key Outcomes and accountabilities**:

- Producing and distributing the Biggleswade Town Council newsletter, corporate announcements, and other key messages as well as working on other council publications and publicity materials.
- Ensuring the effective communication of Council policies, initiatives and news across a range of audiences through the Council website and social media pages.
- Setting up and managing consultations on proposed Council policies.
- Responding to media enquiries with appropriate statements and information, and researching/producing media releases on specific issues and to promote, protect and develop the reputation of the council.
- Supporting the council’s social media presence and generating specific content and materials.
- Identifying opportunities for positive internal and external publicity and providing associated photographic and video support where appropriate.
- To develop innovative marketing campaigns to promote our activities, performances and participatory events to audiences, stakeholders and the wider public, building brand awareness as well as audience loyalty and retention.
- To support our marketing and sales functions to ensure audience development and income targets are achieved.
- Use market intelligence tools (e.g. Google Analytics, Campaign Monitor, Facebook Insights) and box office sales data, to analyse the effectiveness of our communications.
- Managing and uploading content on the Town Council website (with particular emphasis on the latest news and media centre pages).
- Use customer and employee insight to drive innovation and to ensure that all appropriate channels are used to reach and engage with different target audiences.
- To Assist the Town Clerk in maintaining compliance of the Council’s data management procedures, including data protection, freedom of information requests, and complaints procedure. As well as ensuring permissions and accreditation for imagery and materials.
- Noticeboards - to keep information up to date and produce monthly events calendars, which should be promoted across all Council platforms.
- Keeping all employees up to date with changes in the organisation that will affect or interest them as well as celebrating their professional and personal successes.
- Manage civic events, some of which fall outside normal working days and hours, particularly the Mayor’s Civic Service, Remembrance Parade and Service and Armistice Service.. Duties will also include the marketing of Council events, issuing of event invitations and other support required in the planning and running of these events.
- To promote the civic life of the Council including keeping a diary of civic events, liaising with the Mayor & Deputy Mayor over their diaries and ensuring all external invitations are responded to.
- Within a small Team, to undertake a full range of office support services to management and councillors in accordance with operating procedures and to bring about continuous improvement.
- To promote the principles of customer care, equality, quality management and good health and safety standards.
- To carry out other such duties as may be required by the Council.

**ATTRIBUTES**

**ESSENTIAL/**

**DESIRABLE**

**REQUIREMENT**

**METHOD OF ASSESSMENT**

**QUALIFICATIONS**

Desirable

Educational qualifications to at least A level or equivalent

Relevant degree and/or professional qualification(s)

Application Form

Essential

A demonstrable understanding and experience of external and internal communication techniques, practices and current thinking.

Application Form and Interview

**EXPERIENCE/**

**KNOWLEDGE**

Desirable

Understanding of the workings of local government, current issues and challenges.

Application Form and Interview

Essential

Experience with drafting communications, press releases and newsletters.

Application Form and Interview

Essential

Experience of working in a busy office environment, providing a wide range of clerical and administrative support.

Application Form and Interview

Essential

Experience in posting information on websites and social media.

Application Form and Interview

Essential

Excellent interpersonal skills enabling communicate with diverse groups - councillors, colleagues, partners including other parish councils, public, press etc.

Application Form and Interview

Essential

Able to use hardware and publishing software to prepare and present the town council’s communications in an exciting, informative and professional manner

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