Brand Gm

4 weeks ago

London, United Kingdom Shiseido Full time

**Brand GM - NARS**:

- Date: 21 May 2024- Location: London- Company: ShiseidoMISSION

Reporting to the Country General Manager, UK&I the Brand GM, will lead the NARS Marketing team to build, implement and manage the marketing strategy in the UKI. As the ultimate Brand guardian, you will take ownership for ensuring a completely consistent brand look and feel across all channels by leading across all retail and launch marketing activities, maintaining a 360 approach. Through your leadership and marketing expertise, you will work cross functionally to align a marketing calendar that delivers on sales and profit objectives, customer acquisition and retention and maximises brand awareness. The Brand GM will lead the VM & Retail Design strategy across all brands.

ABOUT SHISEIDO GROUP
- Our mission : Beauty Innovations for a Better World_

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission**:Beauty Innovations for a Better World.** Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

ABOUT SHISEIDO

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission**:Beauty Innovations for a Better World.**

Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1. Leverage our unique portfolio of premium Beauty brands across all 3 categories

2. Stay agile and capture new retail opportunities

3. Customer-driven decisions

4. Create a great place to work in Beauty

Our first strength is Make-up, led by NARS, UK’s Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products.

Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.

We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites. Our mix of sales is 55% online and 45% in brick & mortar.

**ABOUT NARS**

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

ORGANISATION
- Reports to: Country General Manager UKI
- Job Location: London
- Contract type: Permanent

**MAIN RESPONSIBILITIES**:
NARS Brand Marketing
- Determine the UK marketing strategy, budget, and business plan for NARS brand across diverse distribution channels in line with global and country objectives and develop the media strategy aligned to this, in order to increase market penetra

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