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Head of Marketing
7 days ago
**Client**:WCF - Home Shopping
**Job Title**:Head of Marketing
**Location**:Brampton, Cumbria
**Job Summary**:
**Responsibilities**:
- Develop and articulate a strategic plan for customer acquisition and retention.
- Translate the strategic plan into an executable marketing roadmap.
- Lead and manage a team to deliver against the budgeted plan you created.
- Monitor and measure your daily performance against the budget and previous year.
- Use customer segmentation to obtain the optimum response from your contact strategies using the most cost-effective forms of communication.
- Flex your plan to react to market insights.
- Use modern techniques including AI to improve processes and gain greater insight into customer behaviour.
- Use data to judge effectively which marketing decisions are likely to add value and boost customer engagement/response.
- Manage relationships with key stakeholders alongside 3rd party relationships with print, post, media, and photographic agencies.
**Requirements**:
- Significant experience of customer acquisition, preferably B2C.
- Experience in developing and articulating a strategic plan for customer acquisition and retention. Creating and managing advertising campaigns would be advantageous.
- Experience in leading and managing a team to deliver against the budgeted plan you created.
- Commercially astute with strong analytical skills both on and offline.
- Experienced in how to naturally optime the websites and guide the team in the delivery to reduce the dependence of paid digital advertising.
- Ability to make sense of complex problems quickly with the ability to turn data into simple actions without paralysis by analysis.
- Ability to flex your plan to react to market insights.
- Experience using customer segmentation to obtain the optimum response from your contact strategies using the most cost-effective forms of communication.
- Ability to use modern techniques including AI to improve processes and gain greater insight into customer behaviour.
- Ability to use data to judge effectively which marketing decisions are likely to add value and boost customer engagement/response.
- Extremely well organised and deadline driven, with the ability to plan and juggle multiple concurrent timelines in a fast-paced environment, coping well under pressure.
- Strong self-starter: intellectually curious with a can-do attitude who is not afraid to get your hands dirty and lead by example.
- Experienced in creating and delivering paid social campaigns comprising acquisition, brand awareness, and for organic amplification
- Ability to create and manage campaigns across paid activities in the Google & Bing Advertising Suites (search, programmatic) as well as challenge 3rd party suppliers of these services.
**What’s On Offer**:
- Competitive salary (DOE)
- Discretionary bonus scheme
- Pension
- Life insurance
- Employee discounts
If you have the experience and skill set that our client is looking for, please apply. We look forward to hearing from you.
**Job Types**: Full-time, Permanent
**Salary**: £50,000.00-£55,000.00 per year
**Benefits**:
- Company pension
- Employee discount
- Life insurance
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Ability to commute/relocate:
- Brampton, CA8 1TN: reliably commute or plan to relocate before starting work (required)
Work Location: In person
Reference ID: VQR024
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