Social Media and Content Manager
3 weeks ago
Social Media and Content Manager
Remote (Northwest)
40-45k
Fully remote (NW based business), increasing holiday allowance, birthday bonus or day off. Develop strategy for social and content, manage and engage community of 2m, develop PR activity. Multi award winning online training company, est nearly 10 yrs, over20 staff. Health, wellness, creative, and business related courses. Positive and collaborative culture.
The role
Working in collaboration an in-house videographer / designer, course writers and senior management, this role will see the Social Media and Content Manager further develop the strategy with the aim of increasing awareness, engagement, and sales. The role willsee you
- Auditing their existing activity
- Developing a content and engagement strategy to evolve their existing activity, across social and web content, and starting to build PR activity (such as promoting success stories, award wins etc)
- Working with course writers, the videographer, and external creative support to ensure that content is engaging, inspiring and generates leads / sales. This will be for ongoing courses and new course launch campaigns.
- Using a data led approach to both initial strategy and ongoing monitoring of content and campaign success, using insights to inform and influence future activity and improvements, both with channels under your remit, and within the wider marketing mix (egpaid social, paid search, seo)
- Managing a community of over 2m, engaging them through a wide array of strategies and campaigns, including competitions, interviews / testimonials, promotions and more, as well as responding to comments and developing discussions
- Building relationships with key influencers on social platforms
- Reporting in to stakeholders on performance and strategy
The Person
- over 5 years experience in defining social media strategies across the main platforms, which may include facebook, instagram, youtube, Pinterest, Whatsapp, WeChat and more
- the ability to take complicated information and create simple, easy to understand and engaging content
- excellent written work, with experience of writing for social, blogs, web copy and marketing content such as video scripts, competitions, testimonials
- Some experience with PR activities / campaigns (this is not a significant part of the role at this point, but they are hoping it will develop)
- demonstrable experience of successfully managing the scheduling and delivery of large social and content campaigns
- experience in engaging, growing and managing social communities, from strategy to interaction / discussion
- Commercially focussed on working towards marketing goals with the ultimate goal of increasing revenue while maintaining a great reputation
- Driven and self motivated, whilst this is a collaborative company the role is remote
The Company
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