Senior Marketing Executive

2 days ago

Preston, United Kingdom Smart Recruit Online Full time

Key Group is one of the most exciting, forward-thinking brands in financial services right now, focused on helping people unlock a better retirement. As we continue to grow, we have an opening for an ambitious and talented Senior Marketing Executive to join our busy B2B marketing team.

The Senior Marketing Executive is required to efficiently and effectively support a range of B2B marketing activities covering operational tasks, with a strong focus on campaign management and development using a wide marketing mix.

This will support the B2B Marketing Team in successfully achieving the communications deliverables required by our fast-paced referral partnership business.

**This role will be responsible for supporting the Marketing Manager to**:

- Plan and manage the scheduling, testing, and deployment of external marketing campaigns
- Support the Marketing Manager in the ongoing analysis and reporting of marketing spend, activity, and ROI against a range of KPIs and be actively involved in the planning of propositional strategy.
- Support B2B Social Media campaign strategy, including content marketing development, deployment, and growing follower numbers amongst adviser community
- Work with internal stakeholders (e.g. Sales team) to identify optimal channels for acquiring new customers via competitions, social media, campaigns, direct mail, and other channels, test different techniques and promotions for driving conversion from registration
- Ongoing management and continued segmentation of the adviser database to identify and target supporters and lapsed supporters with specific campaigns
- Research and review new marketing opportunities with our key accounts and make recommendations on where to spend the budget
- Responsibility for managing/monitoring campaign activity, as required, creating accurate and engaging campaign ideas to suit a business-to-business audience
- Ensure full compliance across all marketing activity where appropriate and help co-ordinate record keeping/monitoring of all compliant material within the B2B area
- Identify conference opportunities, provide administrative support, and attend events where necessary
- Work in collaboration with the network/strategic partner team to help drive greater penetration of these important business channels with referral marketing support
- Some travel (including overnight stays) may be required for attendance at key industry/company events

**Benefits**:

- 23 days holiday plus bank holidays rising to 28 with service
- Additional holiday buy/sell scheme
- 1 charity day
- Tier 1 pension (Employee 5%, Employer 8%)
- Simply Health cashback plan
- Life Assurance (typically x4 salary)
- Team and personal training opportunities

**Essential Skills**:
**Skills and experience we look for**:

- B2B marketing experience preferred
- Experience managing multi-channel marketing campaigns
- Experience in planning and developing marketing activity using all areas of the ‘marketing mix’
- Campaign analysis
- Graduate or equivalent with marketing campaign experience
- Financial services experience preferred; knowledge of the pension/retirement income market would be advantageous. Knowledge of/experience marketing within the financial services industry a distinct advantage
- Able to plan, organise, and control day-to-day work on a number of projects
- Strong communication and presentation skills, with a positive persuasive manner
- Excellent organisational and planning skills
- Makes evident good technical understanding and can pick up new tools quickly
- Creative and enthusiastic
- Able to contribute to operational/strategic, internal/external plans
- Work well within the team environment and be able to work under pressure of deadlines
- Desire to 'pitch in' and work with the team to meet company objectives
- Highly motivated, resilient, ambitious
- Excellent attention to detail

**Desired Skills**:
Most of all we look for people who display and work around the core values of our business:
**Ambitious** - to break ground to help our customers enjoy a better retirement.
**Supportive** - relationships are key to everything we do
**Personal** - going above and beyond to offer exceptional service
**Integrity** - honest, true, and transparent in all of our relationships.
**Responsive** - whatever the challenge we’ll deliver the right result
**Expert** - experts in our field, our thirst for knowledge never stops

**About Company**:
**Essential Requirements**:** Skills and experience we look for**:

- B2B marketing experience preferred
- Experience managing multi-channel marketing campaigns
- Experience in planning and developing marketing activity using all areas of the ‘marketing mix’
- Campaign analysis
- Graduate or equivalent with marketing campaign experience
- Financial services experience preferred; knowledge of the pension/retirement income market would be advantageous. Knowledge of/experience marketing within the financial services industry a distinc

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