Digital Marketing Manager
3 days ago
We are on the lookout for an experienced and dynamic Digital Marketing Manager with experience delivering multi-channel marketing solutions.
This is an exciting, newly createdopportunity to join a well-known brand, established for almost 100 years, who continue to go from strength to strength and who have some exciting growth plans for the future.
**Objective**
Responsible for working with third parties to assist with the company’s marketing initiatives. Uses market research and analysis to assist with marketing strategy and planning. Assist with the production of promotional materials and digital marketing campaigns.Reports marketing and ROI, sales results to Sales Director
**Key Duties & Responsibilities**
- Work to marketing goals based on set KPI, market forecasts
- Work with external agencies on initiatives for new products or services
- Researches and feedback market trends, demographics, pricing schedules, competitor products, and other relevant information to assist with marketing strategies
- Works with Sales Director and external agency to develop detailed marketing plans for all media channels and sales teams
- Liaise with marketing agencies and help with the creative development of promotional materials, website content, advertisements, and other marketing-related projects
- Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
- Provides information to interested clients, and acts as a representative for the marketing
- department in management meetings
- Assist with the department budget to develop cost-effective marketing plans for each product or service
- Tracks all marketing and sales data and creates detailed reports and presentations
- Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback
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