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Journalist, Mandarin, Learning English

2 months ago

London, United Kingdom BBC Full time

Job Introduction
BBC Learning English is the award-winning, English language teaching arm of BBC World Service. The department primarily creates digital content for English language learners on its web, app and social media platforms and via podcasts. It also syndicates content to partner networks which includes social media, web and to a lesser extent radio and TV. We are now aiming to increase reach to our young, underserved audiences by broadening our ELT offer to our China partners and Mandarin speaking audiences in general.

BBC World Service, as part of BBC News, is an international multimedia broadcaster, delivering a wide range of language and regional services to serve global audiences. It uses multiple platforms to reach its weekly audience of hundreds of millions across 42 languages.

Job Purpose

To support the delivery of BBC Learning English’s digital-first strategy to help audiences learn English. To work as part of a team of Mandarin-speaking, experienced English language teaching professionals to originate, create, present and publish English language teaching audio, video, text and image-based content for our Chinese English language learners. To collaborate with the other departmental teams to ensure all products achieve high levels of valued reach among audiences. To participate in and work across other areas of BBC Learning English’s output as required.

Shift work may be required which could include nights, weekends and public holidays.

Main Responsibilities
- To originate English language teaching content and reversion existing department content and/or BBC content for our web and app platforms. Content includes but is not limited to image, text, video, audio and interactive elements and programmes. To present, and to support others to present, video, audio and live streaming programmes as required.
- To write and teach grammar, vocabulary, pronunciation and other related ELT content in a simple and engaging way for different platforms and for Chinese and global audiences with different levels of English. To be fully responsible for the educational and journalistic accuracy of all materials produced by yourself.
- To be fully involved in every stage of the production process, from scoping out initial ideas, to providing guidance and feedback to the team, completing all associated administrative paperwork and ensuring content is delivered on time and to spec.
- To find contributor, interviewees, language learners and experts as well as other sources of material and/or actuality, as appropriate. To be responsible for thinking through and around editorial and educational challenges, developing realistic alternative strategies and approaches.
- To ensure content is produced to BBC Editorial guidelines and to all relevant legal, contractual and copyright requirements - referring upwards in cases of difficulty or doubt.
- To monitor the growth of the Learning English and other associated ELT websites, analysing patterns of use and identifying areas for expansion. To identify opportunities for building audience reach and engagement.
- To direct a Journalism Coordinator in preparation of programme material for which the role is responsible.
- To clip BBC content for social media to encourage audiences to visit the website, app or podcasts.
- To be fully across current and ongoing developments in how English language teaching is taught via digital platforms, inside and outside of the classroom, and to use those ideas within the production process.
- To use various software systems to create text, image, audio, video and live streaming materials and to be able to resolve technical difficulties when they arise.
- To build links with other production teams to share content, to learn from them and to promote BBC Learning English’s content.
- To be aware of and able to use appropriate reference materials including dictionaries, ELT books, CEFR etc. to support content production.
- To ensure the availability of required production facilities to produce the materials. To build and maintain links with appropriate BBC departments, external organisations and freelancers to enable the efficient production of English language teaching content.
- To support the Learning English editorial lead to implement the BBC’s digital-first transformation strategy.
- All staff may be required to travel outside the UK on short content gathering and promotional trips and assignments, and to spend longer periods of time in ELT target areas. All staff may be required to work with or move to other teams within the department.
- A DELTA or equivalent ELT qualification is desirable.
- Native knowledge of Mandarin Chinese, coupled with an excellent knowledge of the English language including complete comprehension of both languages in written and spoken forms, and first-class communication and translation skills.
- Proven recent experience in creating and delivering impactful and engaging digital, multi-platform con