Social Media Officer

1 month ago

London, United Kingdom Alzheimer's Society Full time

**About The Role**:
**Closing date**:5th May

Can you stop people scrolling on social media? We’re looking for a self-motivated, proactive individual with a passion for social media and experience working across accounts with high volumes of user engagement.

You’ll work as part of a team to manage our day-to-day social media activity, creating compelling content across key channels, providing great community management and working across the organisations to ensure social is being used effectively.

You will help reach team, campaign and organisation-wide goals, ensuring that we take a data and impact-driven approach to activity.

You’ll be identifying and telling stories from people living with dementia through great social content, helping to spot relevant trends and opportunities to maximise engagement, and finding creative ways to demonstrate both the impact of dementia, and also the hope we can give through support, campaigning and research.

Alzheimer's Society have recently been named on the **Sunday Times Best Places to Work 2023.** We’ve achieved excellent scores for workplace happiness, pride, and job satisfaction. This is a fantastic achievement and we're incredibly proud as this is a fantastic indication of how far we’ve travelled over the past few years.

We would love to welcome more outstanding people to join our exciting journey to make the greatest difference for people living with dementia.

**Key accountabilities and responsibilities**
- Create and edit compelling and innovative social media content optimised against a range of objectives, including the production of graphics and video
- Work closely with cross-directorate teams to develop and implement impactful social campaign strategies, ensuring appropriate messaging and content for specific audiences, channels and placements
- Provide full community management across channels on a rota
- Work with people living with dementia to champion their voices through powerful storytelling
- Support the Senior Social Media Manager to embed social media strategy
- Develop and deliver guidance and training to colleagues across all areas relevant to successful social activity, ensuring information is easy to understand for a non-digital audience
- Run paid social activity aligning with strategic team objectives and manage associated budgets
- Use analytics tools to report back on the performance of day-to-day and campaign-focused social activity, making recommendations to address gaps and optimise performance
- Identify trends and develop insights into user activity from relevant data sources to inform our ongoing approach
- Manage projects as directed by the Senior Social Media Manager
- Undertake other tasks as needed to ensure the successful running of our social activity

**About you**
- Knowledge and experience on creating channel and audience-specific content that maximises user engagement.
- Ability to spot trends and opportunities to ensure we stand out from the crowd.
- You’ll be confident in creating a range of impactful visual assets (graphics, video, photo), and really understand how to get the best results in each placement.
- You’ll be a great communicator with the ability to tell a great story via social content, adept at writing engaging copy, but also able to manage sensitive conversations on social.
- Have great interpersonal skills are also key to allow you to develop great relationships with internal teams, and to work closely with people affected by dementia.
- Whether it’s a person with the condition themselves, a carer or someone that’s lost a loved one, you’ll be able to bring their experiences and stories to life through our channels.
- Have a particular interest in using analytics tools to drive performance through data and insight is essential.
- You’ll be confident creating reports that align with strategic objectives and demonstrate business impact.

**About Alzheimer's Society**:
At Alzheimer's Society, we believe passionately that life doesn't end when dementia begins. We are here for anyone affected by dementia, and we do everything we can to keep people with dementia connected to their lives and the people who matter most.

Everything we do is shaped by people affected by dementia. Their knowledge and experience are critical to bringing about real-world solutions. From choosing the most promising research through to telling their stories to raise awareness; they are the heart of this organisation.

**Our Values**

We are Determined to make a difference when and where it matters most, by being passionate, focussed and making a lasting impact for people affected by dementia.

Every one of us is a Trusted expert, listening, learning and using evidence and experience. We are Better together by being open, combining our strengths, helping us to achieve more together. We are Compassionate, we are kind and honest, and we don’t shy away from challenges.

Through our values we will make the greatest

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