Digital Marketing Coordinator

9 months ago

Grays, United Kingdom Savills Management Resources Full time

**Purpose of the Role**

The role of Digital Marketing Coordinator is pivotal to the success of the Marketing function within the centre management. The Digital Marketing Coordinator will assist the Marketing Manager to deliver compelling marketing campaigns that drive brand metrics, footfall, retailer sales and market share for the shopping and leisure destination, in line with the centre’s annual marketing business plan.

They will also be required to provide support to the digital marketing coordinator to assist in curating and developing engaging centre content and implement this as part of the centre’s online marketing strategy; using the centre’s website, e-shots, SMS and social media platforms.

**Key Responsibilities**
- Support the marketing team to deliver the centre’s annual marketing business plan in line with the overall strategy
- Support to deliver events, promotions and service initiatives to achieve marketing objectives in line with the overall marketing strategy for the centre and introduce new digitally related ideas to enhance individual campaigns.
- Ensure effective event management in line with Health & Safety guidelines, manage external suppliers and deliver clear communication to centre teams. Undertake detailed reviews of all events including retailer and shopper feedback
- Build strong relationships with retailers to drive content for marketing activity, including online, social media and events, provide retailer support for general marketing enquiries and centre promotions.
- Event management support including some evening and weekend working.
- Support the team with regular retailer meetings; manage retailer communications/offers and general liaison.
- Support delivery of the centre’s digital marketing strategy to engage and drive visits to the centre using the website, e-shots, SMS and social media by curating and developing original and engaging content across all digital platforms.
- Support the Digital Marketing coordinator for curation and develop engaging content from within the centre including retailer and commercialisation activity, and amplify locally across the centre website and relevant channels, giving people even more reasons to visit the centre.
- Support management of retailer content across the centre’s digital platforms in a timely manner, including new retailers / leisure attractions, new ranges, events and key promotions.
- Ensure the centre’s website is constantly refreshed with new and engaging content, promoting events, celebrating key dates / key gifting windows in the annual calendar, to drive visitation and sales.
- Support the marketing manager to ensure that all marketing communications, including collateral produced for brands, visitors, local community stakeholders, CR partners or commercial partners is in line with brand guidelines and ensure sign off through the correct approvals process.
- Establish and develop key relationships within the community, maximising positive business relationships and partnerships for the centre.
- Assist with the evaluation of all marketing activities reporting of results for each campaign, as well as ensuring that regular reporting timescales are met
- Communicate with retailers through regular retailer forums and face-to-face visits, to raise awareness of marketing campaigns and opportunities and to curate engaging content that can be amplified via the centre’s website and owned channels.
- Where appropriate, use creative writing skills to produce centre literature and digital content.
- Manage all visitor literature in the centre, making sure that it is current, regularly replenished and that stock levels are being monitored in conjunction with the customer services team.
- Provide administrative support where required and work in conjunction with all colleagues to maintain consistently high standards within the centre.
- Deal with enquiries and requests for information and promotional space from local community groups / charities.
- Support the marketing manager with any reactive media, including managing any crisis communication issues via our digital channels.
- To ensure compliance with the Company’s Health & Safety policy.
- Any other duties as appropriate.

**Skills, Knowledge and Experience**

**Essential**
- Experience in social media management
- Experience in working with third party agencies i.e. Creative, PR
- Reliable, helpful, and well presented.
- Ability to work in a team, or alone under the direction of Marketing Manager.
- Team player with strong customer service skills, able to provide a helpful and polite service.
- Excellent written and verbal communication skills.
- Ability to deal with confidential information.
- Good organisational and time management skills with the ability to prioritise and multitask in a calm and professional manner.
- Able to work under pressure to deadlines.
- Careful and conscientious with an aptitude for attention to detail.
- Willingness and abilit

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