Senior Campaigns Lead

6 months ago

Birmingham, United Kingdom High Speed Two (HS2) Full time

This role provides a crucial linchpin across the Communications and Stakeholder Engagement (CSE) Directorate, ensuring that our combined efforts across a range of teams and disciplines are focused on the delivery of HS2’s strategic communications objectives. This includes leading the delivery of a programme of integrated campaigns across paid, owned and earned media channels.

**Base salary: £54,500 to c.£68,150 depending on skills and experience. In addition, we offer flexible benefits fund of 20% which is paid on top base salary and is fully pensionable, as well as a range of competitive benefits - check them out in the Benefits section on our website.**

**About the Role**:
Work with colleagues across the directorate and organisation to initiate, plan and deliver a programme of best-practice communications campaigns across paid, owned and earned media channels. This comprises high profile, fully integrated, national, regional and local public facing campaigns that aim to raise awareness, understanding and advocacy across a range of audiences.
- Manage a team of Senior Campaign Managers to deliver and coordinate the programme of campaigns.
- Plan, manage and track the budgets and resources needed to deliver campaigns.
- Continually identify creative opportunities to improve campaign performance, including the use of new and different channels, tactics and content.
- Personally own, develop and deliver a number of the most high-profile and complex campaigns.
- Establish effective working relationships with colleagues across the CSE directorate, wider organisation and external partners. This includes establishing best practice working structures and practices across the CSE directorate to support campaign delivery across media relations, digital, public affairs, internal communications, branding and content, events, community and stakeholder engagement.
- Support, develop, inspire and motivate team members across the directorate by establishing best practice models in campaign development and delivery - setting the standard not just across HS2 but across the industry.
- Initiate, develop and establish annual outputs and outcomes for campaigns, working with planning and insight colleagues to track performance metrics.
- Develop authentic and resilient internal relationships with senior executives, directors and colleagues across the business to develop campaigns that make the case for why HS2 is needed; showcase how HS2 is being built brilliantly; demonstrate what HS2 will offer; and highlight what it will ultimately achieve.
- Establish and maintain positive working relationships with key external partners and stakeholders in the development and delivery of campaigns, with the objective of building support and credibility through the utilisation of third-party expertise, funding, networks and channels to help promote HS2’s campaigns and messages.
- Gain buy-in, support and sign-off for HS2’s campaigns from the HS2 Board, Executive and Senior Leadership and across the DfT, its Ministers and other stakeholders as required.
- You will be expected to actively promote and embed Equality Diversity and Inclusion (EDI) in all your work, and support and comply with all organisational initiatives, policies and procedures on EDI.
- Carry out any other duties as required.
- Adhere to HS2 Ltd’s Health and Safety policies.

**About You**:
**Skills**:

- Leadership skills to support and develop a multi disciplined and specialist team
- Ability to initiate, plan, deliver and evaluate a programme of integrated campaigns across paid, owned and earned media channels. This includes national, regional, consumer and B2B communications campaigns that deliver against strategic business objectives.
- Ability to coordinate and manage the delivery of campaigns through a range of different teams and disciplines. This includes media relations, digital, events, branding and content, community and stakeholder engagement, public affairs, internal communications, and external partnerships.
- Ability to innovate and identify creative opportunities to improve campaign performance, including the use of new and different channels and tactics.
- Strategic skills, including the ability to create clear and compelling campaign plans, narratives, creative briefs and supporting materials.
- Communication and interpersonal skills using a range of styles, tools and techniques appropriate to the audience.
- Ability to successfully influence, negotiate with and manage stakeholder relationships at director or senior executive level, both internally and externally.
- Ability to grasp, understand and promote complex and sensitive issues in a persuasive way to different audience groups.
- Ability to interpret and respond to changing landscapes and understand and translate complex issues with clarity and consistency for multiple audiences.
- Planning, budget, resourcing and project management skills together with effective people management.
- Abil

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