Marketing Strategy Lead

4 weeks ago


Leeds, United Kingdom Luminate Education Group Full time

**WHAT WE DO**

The marketing function at Luminate Education Group take proactive, strategic responsibility for developing and delivering marketing strategies for the Colleges and key audiences within the Group. We're seeking a Marketing Strategy Lead to take responsibility for a particular brand/audience and work collaboratively with key stakeholders to agree an annual marketing strategy, to then be delivered via a team of marketing professionals.

**WHAT YOU WILL DO**
- Develop and deliver a marketing strategy for an assigned FE brand or key target audience within the Luminate Education Group, supported by a team of marketing professionals.
- Work in close collaboration with curriculum colleagues to agree annual marketing strategies and discuss operational marketing delivery.
- Provide data and insight-led strategic guidance to curriculum colleagues related to curriculum development.
- Take responsibility for coordinating the marketing output for your assigned FE brand or key target audience across the team, by bringing together the brand/audience specific members of the digital, events, content, school liaison and admissions team regularly and monitoring overall success/impact of marketing output.
- Manage relationships with external suppliers of marketing services.
- Supported by the Head of Marketing, manage an assigned annual budget and ensure that funds are spent effectively, and return-on-investment monitored.

**YOUR PROFILE**
- Experience of developing marketing strategies.
- Experience of managing stakeholder relationships.
- Experience of leading multi-channel marketing campaigns and measuring results.
- Leads by example and seeks to innovate constantly.
- Outstanding organisational skills and attention to detail.

**WANT TO FIND OUT MORE?**

For more information about the role please contact:
**Matt Burton



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