Campaign Planner

Job Introduction
The **Media Planning team** based at** MediaCity** in** Salford **are looking for a** Campaign Planner** to join our team on a permanent basis**.**

The Media Planning department manage the BBC’s promotional inventory. Covering everything from TV and Radio airtime to iPlayer and BBC Homepage promotional activity, the department provides insight into how to effectively target the right audiences to achieve the desired marketing objectives. We work closely with creative and brand marketing teams and advise on all uses of inventory across the BBC portfolio as well as liaising with external media buying agencies.

Main Responsibilities
**Role Responsibility**:
The Campaign Planner will coordinate, track and evaluate all promotional campaigns across the BBC's TV, Radio, digital media and external media inventory and also identifying strategic cross promotional opportunities.

You will also demonstrate an awareness and understanding of audience behaviours and convert campaign strategy into clear campaign plans for the Operations team. The Campaign Planner will allocate airtime and brief marketing teams and off air buying agencies to ensure effective integration of these plans.

The Campaign Planner will require an in depth understanding of media planning and buying social media in addition to significant TV/Radio/Digital broadcast experience. Ideally, you will have experience of working within a broadcasting company, advertising, media or integrated marketing agency.

About the BBC
We don’t focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC - whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description
**Band**:C
**Contract type**: Permanent
**Location**: Salford
- **_Excellent career progression _**- the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- **_Unrivalled training and development opportunities_** - our in-house Academy hosts a wide range of internal and external courses and certification.
- **_Benefits_**:

- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.