Public Relations Account Executive

6 months ago

Harrogate, United Kingdom Tarleton Communications Full time

**About this role**

We’re looking for someone extraordinary to become ‘employee #2’ in a fast-growing public relations agency. As a result of several major client wins over the last 12 months, the agency is making its first hire to expand the team and start the next phase of growth.

We’re looking for a highly intelligent, inquisitive and high-energy public relations professional who has experience delivering healthcare or engineering communications, ideally in an agency environment. This role is extremely dynamic and offers exposure to all elements of the business, but the focus will be on securing top tier media coverage for clients across national, trade and regional media outlets and creating outstanding specialist and technical content.

You will be working directly with the founder day-to-day, which will give you the opportunity to shape the role as it evolves and make an enormous impact on the business and its growth. We want to become a world-renowned agency, so if the idea of getting onboard at the very beginning and playing a crucial role in building a company excites you, we want you to apply.

**What you’ll be doing**

Media relations
- Monitoring media developments to proactively identify opportunities for clients to raise their profile, influence the agenda and position their organisations as authoritative leaders in their field.
- Developing and maintaining relationships with journalists, editors, and producers and using these to pitch story ideas and press releases that secure coverage across print, digital, and broadcast platforms in national, specialist and regional media outlets.
- Creating press releases, thought leadership and op-ed articles that are well researched, timely and tailored to target outlets.

Content creation
- Creating engaging specialist and technical multi-format content including white papers, thought leadership, blogs, social media content and more that align with the brand messaging and positioning of our clients.
- Creating social media content and managing channels and analytics reporting on behalf of clients.

Account management
- Conducting high quality, value-add market research to help the agency deliver excellent outcomes for clients.
- Measuring and evaluating the performance of PR activity and making strategic and tactical recommendations to clients.
- Maintaining strong client relationships built on trust and competence.

Agency growth
- Playing a critical role in helping to build the agency by developing an annual marketing strategy, contributing ideas and grasping opportunities to work across marketing, business development and events.

**Requirements**:
Attitude and outlook
- **You thrive in a start-up culture** and enjoy working in a (very) small team. We are growing quickly but you will be the second in a team of two Start-ups are agile, fast paced and slightly scatty - you need to be comfortable with getting stuck in to anything.
- **You want to be excellent** and take pride in delivering exceptional work that impresses every time. Attention to detail is important to you and you take the attitude ‘if I’m doing a job, I want to do it well’.
- **You are curious** and are someone who enjoys learning, personal development and asking ‘why’. You’ll be the type of person who reads the news for fun (sometimes), enjoys geeky discussions and likes learning about new technologies. If you’re interested in the world around you, this role will suit you down to the ground
- **You are a problem solver **and think outside the box. You will have a positive, enthusiastic and resilient personality and be someone who is keen to find solutions to barriers and setbacks.

Essential
- You will have up to two years’ experience working in public relations or communications, ideally in an agency setting. If you have less experience but feel you can demonstrate a strong track record, please still consider applying.
- You will be able to demonstrate good working knowledge of the life sciences and/or engineering sectors and have an ability to learn quickly.
- You will be able to evidence a track record of securing coverage in national or trade media outlets and be comfortable pitching complex and technical stories. You will have built relationships with some journalists already and be able to bring these with you.
- You will have experience of drafting specialist short and long form content, including thought leadership, white papers, blogs or similar content.
- You will have experience of developing engaging content for social media channels including Twitter (X) and LinkedIn and will be confident managing these strategically to influence audiences.
- You will be familiar with best practice for measuring and evaluating communications activity and have a track record of doing this.
- You will be commercially savvy, politically aware and adapt at understanding current affairs and how it impacts the sectors we serve.

Desirable
- International experience

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