Content Specialist
7 days ago
Content Specialist - Shrewsbury (2 days home and 3 days in the office)
Role Purpose:
Key Responsibilities
- Act as a specialist in key market segments, developing a targeted communications programme to best reach potential customers - including profiling the audience, understanding the optimal channel, key message communication and optimal reach
- Knowing and interacting with the key influencers, social media groups, knowing the key stakeholders in the segment and developing a best approach
- Writing, editing, and proofreading original content
- Managing relationships with external contractors, which could include influencers, graphic designers, videographers, etc
- Formulating a cross-platform content strategy
- Explore ideas with product managers, innovation specialists and other colleagues to develop new content and campaigns
- Build a representative following on social media, including key segment influencers
- Provide editorial, creative, and technical support to the wider Communications and Marketing team
- Track web analytics to ascertain content engagement levels
- Manage customer and prospect data for targeted customer segment(s)
- Proactively improve customer contact data in targeted customer segment(s) through customer interaction, market knowledge and lead generation
- Proactively improve knowledge of procurement in targeted customer segment(s) through customer interaction and market knowledge
- Ensure compliance with law (e.g., copyright and data protection)
Work Experience:
- 2+ years' experience in a similar content creation role.
- Highly computer literate and advanced knowledge of HTML.
- Proficiency with popular content management systems such as WordPress and Magento.
- Experience with social media management and advertising.
Skills required:
- Good organisational skills including the ability to prioritise and work under pressure
- Excellent written and verbal communication skills.
- Excellent telephone and customer contact skills
- Ability to adapt to changing requirements and priorities.
- Excellent organisational and time management skills.
- Excellent attention to detail.
- Cultural Awareness.
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Analytical mindset with the ability to work with large data sets and segmentation, with experience of Google Analytics.
- Strong team player.
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