Head of Insight

The impact of our communication and marketing activity is greatly enhanced when it’s informed by insight, and reviewed through effective, action-oriented evaluation principles.

The Head of Insight and Evaluation is pivotal in leading this important area for the Communications and Marketing Directorate — working closely with expert practitioners and specialists across the Department and with external partner agencies.

This leadership role will define a framework for running research projects aligned to strategic priorities defined within the Communications and Marketing Directorate.

Identifying specialist agency partners, overseeing the procurement process and ensuring effective agency management to deliver to set project requirements is an area of responsibility for this post.

As a key leadership role, this post will provide the expertise required to guide a team of research, insight and evaluation specialists to carry out a varied range of interesting research projects.

To elevate awareness around the importance of being an insight led directorate, this role will need to design and implement a suite of initiatives that champion the importance of insight and evaluation; part of this outreach will require a comprehensive range of training and workshop opportunities to education colleagues.

The post holder will play a leading role in sharing the latest approaches adopted by leading institutions and experts in this space, keeping the Department at the vanguard of Insight and Evaluation methodologies and approaches.

A natural relationship builder — the post holder will forge relationships with a broad range of stakeholders across the department, international Post colleagues and Government departments to promote, contribute to and influence policy and decision making around the discipline of Insights and Evaluation, and to drive a collaborative culture across teams and departments.

The Head of Insight and Evaluation will lead on the creation of a directorate wide insight and evaluation model that presents an outcomes focused approach, to demonstrate the value and impact of the directorates collective communications and marketing efforts.

**Job description**
- Create an inspiring Insight and Evaluation strategy with the latest methodologies and best practice being front-and-centre to embed widely across the directorate
- Lead a team of specialists to create an insight and evaluation centre of excellence, aligned to all relevant DIT and Government insight and evaluation frameworks
- Create an insight and evaluation culture within the directorate, inspiring and motivating colleagues to adopt an insight led approach to all communication and marketing activity
- Design creative workshops and training materials to provide fun and memorable upskilling opportunities to colleagues across the directorate
- Procure, onboard and embed agency partners to support the delivery of research projects, and lead on the sourcing, procuring and embedding of tools to enable the insight and evaluation strategy
- Embrace the opportunity as Head of Insight and Evaluation to engage colleagues across DIT and broader Government departments in the pursuit of a truly insight led approach to communications and marketing
- Create an inclusive, supportive and fulfilling environment for the Insights and Evaluation team, where individuality is celebrated, creativity is encouraged and everyone feels empowered to champion new ideas and deliver their best work

**Hybrid working**

Please be aware that this role can only be worked from within the UK and not overseas.

Informal hybrid working arrangements will be available as agreed with the vacancy manager and in line with the requirements of the role.

Most DIT employees will be working a hybrid pattern, spending 2-3 days a week (pro rata) in an office, on average. If your office location is London, you will be eligible to receive London weighting.

**Person specification**

**Essential Criteria**
- Experience working within communication and marketing teams

**Desirable Criteria**
- Experience working in a similar Government department
- Knowledge of insight and evaluation techniques and approaches used on digital and social media channels
- Experience working in an agency environment with a focus on communication and marketing projects

**Qualifications**

**Memberships**

**Behaviours**

We'll assess you against these behaviours during the selection process:

- Communicating and Influencing
- Making Effective Decisions
- Leadership
- Managing a Quality Service

**Technical skills**

We'll assess you against these technical skills during the selection process:

- Identifying research needs, designing & specifying research
- Analysis & interpretation

**Benefits**
- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pensionwith an average employer contribution of 27%

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