Digital Marketing Specialist

6 months ago

Shrewsbury, United Kingdom Dechra Pharmaceuticals PLC Full time

Job Introduction
Thanks for checking out our vacancy, we’re delighted you want to learn more about Dechra

Dechra are a growing, global specialist within the world of veterinary pharmaceuticals. Our expertise is in the development, manufacture, marketing and sales of high quality products exclusively for veterinarians worldwide.

Here at Dechra, our values are embedded within our culture and thrive within our family of almost 2500 colleagues globally. From manufacturing to marketing, (**D**)edication, (**E**)njoyment, (**C**)ourage, (**H**)onesty, (**R**)elationships and (**A**)mbition are at the heart of our everyday operations and the way we do business.

**The Opportunity**

As a Digital Marketing Specialist, you will play a vital role in supporting the SEO strategy, implementing and maintaining our new website and CMS, and aiding the data analyst with GA4 insights. Responsibilities include optimising website content for search engines, conducting keyword research, monitoring website performance metrics and supporting the wider organisation on digital campaign activity. Additionally, you will collaborate with the UX team on new initiatives to ensure digital assets align with user needs and preferences, fostering an environment of continuous improvement and user-centric design.

Main Responsibilities
**Supporting SEO Strategy**
- Conduct keyword research to identify opportunities for organic traffic growth.
- Optimise website content, metadata, and structure to improve search engine rankings.
- Assist in developing and implementing on-page and off-page SEO tactics.

**Implementing New Website and CMS**
- Collaborate with web developers and UX designers to implement a new website and content management system (CMS).
- Ensure the website design and structure adhere to SEO best practices.
- Support in migrating content and ensuring proper functionality of the new CMS.

**Assisting Data Analyst with GA4**
- Help configure and maintain Google Analytics 4 (GA4) for tracking website performance and user behaviour.
- Generate regular reports on website traffic, user engagement, and conversion metrics.
- Assist in analysing data to uncover insights and opportunities for optimisation.

**UX Initiatives**
- Participate in user experience (UX) research and testing activities to understand user behaviour and preferences.
- Provide input on website design and functionality to enhance the user experience.
- Collaborate with UX designers to ensure digital assets align with user needs and best practices.

**General**
- Stay updated on industry trends, emerging technologies, and best practices in digital marketing to drive innovation and efficiency.
- Ensure that all digital asset developments follow the Corporate branding guidelines and enhance the Corporate brand.
- Responsible for own personal health & safety.
- Passion for digital and online media
- Excellent interpersonal and customer service skills, with the ability to communicate effectively with all levels, establishing and maintaining effective working relationships
- Ability to demonstrate a methodical, organised and flexible approach to work on your own initiative with the ability to meet deadlines
- Highly creative with an analytically and conceptually strong mind-set
- Effective listening, verbal and written communication skills
- Literate with a keen eye for detail
- Able to speak and understand English language
- Expertise and experience in digital marketing and in-depth knowledge of digital marketing channels
- Computer literate with experience of automated data processing and a working knowledge of Microsoft Office (inc. Word, Excel, Powerpoint and Outlook)
- Experience of using Content Management Systems (CMS)
- Understanding of Google Analytics or equivalent
- Previous experience of working with marketing communications

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