Marketing Manager

4 weeks ago


Manchester, United Kingdom NJR Recruitment Full time

**Marketing Manager**

**Manchester - Hybrid Working**

**£40,000 - £45,000 plus benefits**

**Gift / Greetings Wholesaler**

NJR Recruitment are currently working with a well-established Wholesaler, who are now seeking an enthusiastic Marketing manager to join their team in Manchester to assist in the continued development of the business and to support their growing online presence.

**Role Purpose**:
The E-commerce and Marketing Executive will work with key stakeholders to define and develop the Company marketing strategy across all revenue streams and supporting the growth of new streams. They will be responsible for the executive of the plans acrossall marketing channels.

They will be responsible for regularly reviewing the competitor landscape (including pricing, promotions, initiative and competitor focus and direction) and using this information to assist with marketing and commercial decision making.

**Key Responsibilities**:

- Work with the leadership team and key stakeholders to establish marketing requirements based on strategic objectives
- Execute the organization’s marketing strategy (including paid advertising, social, print press, CRM)
- Effectively manage 3rd party agency, set clear expectations of delivery of the agency and hold to account on agreed deliverables and ROI.
- Evaluate the effectiveness of each marketing channel and activity on revenue and make recommendations in regard to marketing direction.
- Develop detailed marketing plans for all media channels for all revenue streams and in conjunction with the 3rd party agency, experiment with and introduce newer marketing channels and tools to connect with the target audience.
- Managing launch campaigns for new products/ranges and initiatives
- Focus marketing activities and priorities in line with the overall business strategy.
- Plan the requirements for product photography and work with the Product Photographer to deliver
- Liaise with the e-commerce operations team to ensure stock visibility online aligns with operational availability
- Selection and ordering of lines for the e-commerce sale
- Improve the e-commerce shopping experience using quantitative and qualitative feedback and data
- Create strategies to increase online traffic to the website, increasing both conversion and basket spend.
- Analyse web traffic to understand the effectiveness of marketing strategies.
- Develop a strategy to nurture and engage the existing customer database
- Implement approaches to re-engage inactive customers
- Develop a customer journey that delivers commercially and in regards to customer experience

**Experience Required**:

- Previous, proven experience in a similar role
- Experience working cross-functionally to launch and manage multichannel marketing efforts
- BA in Marketing, Business, or a related field
- Strong influencing skills and able to contribute effectively to strategy
- Good IT and reporting skills
- Experience in managing e-commerce platforms
- Ability to direct and manage 3rd party providers to agreed SLAs
- Excellent communication and interpersonal skills



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