Digital Marketing Coordinator
1 month ago
**The Overview**:
- A key member of the InCrowd Audience Activation and Engagement team
- A close relationship with our customers’ data to be able to execute targeted and personalized campaigns
- An insight-driven approach to client reporting
- Client-facing role with some account management responsibilities, supporting client relationships and requirements
- A hybrid working environment with office days based in New York
- Salary: $58,000 - $65,000
**The Role**:
This role will support InCrowd’s ambition to deliver best-in-class digital campaigns for clients.
You will be responsible for creating and delivering targeted digital marketing plans directly with our clients. With a passion for sport and fan engagement, you will be knowledgeable about our clients’ business objectives, have a creative approach to digital content and a detailed approach to delivery and reporting.
This will be a chance to grow a key part of the business and your verve, dynamism and enthusiasm for working with leading sports organizations will be vital to setting new industry benchmarks in this sphere.
You are a creative, organized thought leader and are looking to build your career with a fast growth organization which is driving the digital transformation of sport.
**Required Skills and Experience**:
- 1-2 years’ experience in consumer and digital marketing, using a variety of campaign delivery tools
- Ability to lead on the planning and execution of marketing campaign delivery
- Demonstrable success in creating client return on investment
- Data analysis and / or CRM background in a marketing environment
- Experience using and manipulating data for targeted marketing campaigns - an understanding of database structures is desirable
- An understanding of data protection policies and experience of adopting compliant processes to personalized marketing
- Sports fan, likely to have worked in a sports business environment or have a high level of knowledge of the industry in order to understand client requirements
- Meticulous attention to detail
- Excellent stakeholder management including a proactive and measured approach to handling high-profile customers
- Strong written and verbal communication skills
- Aptitude and enthusiasm for producing or editing creative assets (preferably with direct experience of doing so)
- Relevant educational and professional qualifications will be useful, but demonstrable practical success will be more important
**What will you be doing for InCrowd?**:
- Act as the point person managing day-to-day campaign planning and delivery work for our managed services clients in North America
- Work with the Director of Strategy (North America) and the InCrowd Audience Activation & Engagement department based in the UK, to define the delivery calendar for clients
- Use InCrowd’s digital technology to execute marketing campaigns for clients, to help achieve their business objectives
- Build and manage the execution of gamification tools for clients’ existing fanbases and potential new audiences
- Develop and oversee relationships and day-to-day client management
- Create and review marketing delivery processes and procedures
- Ensure high quality, up-to-date and compliant documentation exists for all marketing managed services
- Create a reporting structure for clients focussed on evidencing the impact personalized campaigns in terms of both engagement and ROI
- Act as a strategic managed services expert to clients, potential clients and internally to colleagues in both the US and the UK
**What we offer**:
InCrowd offers a healthy, friendly and creative environment, with an exciting future planned for the company. InCrowd also offers:
- Company benefits including a $2,500 per annum private healthcare allowance
- Support for additional training and education.
- Social events.
- Opportunity for significant career progression in a fast-developing team.
**Up for the challenge?**:
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