Marketing Specialist

**Marketing Specialist**

Salary - £25k - 30K

Hybrid Working

**Who are we?**

At Mpac, we’ve been helping businesses evolve to meet new challenges for over 100 years. While most companies offer automation machines, we craft complete automation ecosystems that are unique and personalised to our customer’s needs. Our business centres around our people, we want the best minds to be part of our team and we remain committed to nurturing a workplace culture that thrives on diversity, inclusivity, and innovation.

**What is the role?**

A brand-new role in a growing organisation, with the opportunity to establish yourself across the business long term. The Marketing Specialist will contribute to the development, coordination, and execution of marketing activities, playing a key role in driving brand awareness, lead generation, customer acquisition, engagement, and retention.

The role will liaise and work collaboratively with Marketing Manager - Group/ Americas to ensure strong alignment on marketing initiatives.

**Key Responsibilities**:
You will:

- To create graphic assets, copy and content for digital marketing activities inc. social media
- Plan and execute multi-channel marketing campaigns that promote brand, products and services and ensure campaigns are managed within agreed budgets and timescales.
- Track and evaluate the performance of campaigns (e.g. through Google Analytics, lead generation, team KPI’s) and use this data to recommend improvements for future campaigns and solutions to fit within budgets.
- Track and evaluate the performance of competitor activity (social media, web, trade shows etc) and use this data to recommend improvements for future campaigns
- To ensure all marketing materials and communications are aligned with our brand identity and reflect the company values.
- To track and analyse traffic flow through our website and produce regular internal reports.
- To contribute to the development and maintenance of the website.
- Support colleagues across the business with marketing requests
- Support internal and external events, including trade shows

**Qualifications and Experience**:

- The ideal person should be proactive and resourceful.
- Ideally 2 years in B2B marketing
- Background in social media or content creation
- Track record of owning, developing and optimising bespoke, B2B/Lead generating marketing campaigns.
- Good communication skills.
- Experience in creating effective marketing campaigns.
- Experience in with exhibitions / event planning and management.
- Comfortable using digital content tools.
- Experience with CRM systems.
- Ability to measure marketing campaign outcomes.
- Strong stakeholder management and copywriting skills.
- Familiarity with Google Analytics and SEO
- Experience with investor relations communications would be beneficial (but not essential)

Perks We Offer:
Competitive Salary

Matched Pension Scheme

25 days annual leave plus bank holidays

Flexible Hours

Free on-site parking

Hybrid Working

Career Progression

Vibrant Workplace

**Salary**: £25,000.00-£30,000.00 per year

**Benefits**:

- Company pension
- Free flu jabs
- Free parking
- On-site parking
- Sick pay
- Work from home

Schedule:

- Monday to Friday
- Weekend availability

**Experience**:

- B2B marketing: 2 years (required)

Work Location: In person