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Student Recruitment Officer

3 months ago

Stirling, United Kingdom University of Stirling Full time

**Post Details**
Full time
Fixed term for 9 months, or until the substantive post holder returns

Interviews are expected to take place on Thursday 11 April 2024.

This role is not eligible for sponsorship. Applicants require to have existing right to work in the UK.

**The Post**
Student Recruitment sits within the Directorate for Communications, Marketing and Recruitment and holds responsibility for the planning and implementation of effective recruitment strategies to grow student numbers, in line with the University’s Strategic Plan. The Student Recruitment Officer will report directly to the Student Recruitment Manager (Europe), with whom they will work closely.

The primary objective of the post is to support European and UK recruitment and conversion efforts, through both online and physical activities, and specifically to increase numbers from Europe and unregulated markets in the UK. This front-facing role, requires the post-holder to possess excellent interpersonal and communication skills and be comfortable in presenting information to diverse audiences in a knowledgeable and articulated way. You will be required to continually review and report on all market conditions, and work in partnership with the Student Recruitment Manager (Europe) and Head of UK and European Recruitment to implement and deliver recruitment strategies to maximise all opportunities.

Holding an understanding of the broader context of recruitment across the HE sector, this post-holder will be responsible for building a strong commercial network through collaborative working practices with internal colleagues and external stakeholders.

Additionally, the post-holder will be responsible for supporting and enhancing the quality of the student experience, providing information and support to enquirers, applicants and key University partners and stakeholders.
**Description of Duties**
The post-holder will:

- Plan, organise and deliver regional specific events designed to provide enquirers with further information about the University and assist recruitment
- Participating in a range of events in Europe and across the UK, using your skills to engage audiences and represent the University to encourage recruitment and raise the profile of the University
- Develop effective working relationships with school teachers, careers advisers, agencies, partners and other external bodies to raise the University’s profile and maximise recruitment opportunities across the course portfolio. This will include advising, training and liaising with a network of contacts, both from the office and via off-campus visits
- Provide detailed advice and assistance to individuals and groups interested in the University of Stirling as a place of study. This will include delivering various presentations and workshops to prospective students and University stakeholders
- Monitor, evaluate and report outcomes of recruitment activity undertaken in order to facilitate planning and ensure continued focus on return on investment
- Monitor and report on trends and developments in target markets related to higher education and student recruitment opportunities
- Work with Academic Faculties to plan and participate in activities to convert applicants to registered students. This will include e-communications, virtual events and roadshows
- Participate in the enquiry management system, ensuring timely and customer-focused responses and follow up to maximise conversion from enquirer through to enrolled student
- Plan, organise and participate in a series of recruitment and conversion events on campus, including Open Days, information events for applicants and information and training events for teachers and University partners
- Assist in the maintenance of databases of all schools, colleges, universities and contacts
- Work in partnership with colleagues in CMR to develop online content, including social media and maintain up to date information on relevant sections of the website
- Assist in the compilation of management information and in identifying areas of market research to inform the development of recruitment and admissions strategies
- Assist with the development and preparation of promotional, training and exhibition material and content, as required
- Participate in the activities of the other functions within Student Recruitment and carry out other duties or project work as required by the Head of UK and European Recruitment, Head of Student Recruitment and/or Director of Student Recruitment

**Essential Criteria**
- Educated to degree level or equivalent
- Relevant and recent work experience in a student recruitment or marketing environment
- Demonstrate understanding of higher education recruitment and marketing
- Strong communication skills and presentation skills with the ability to engage a diverse audience
- Excellent written and verbal communication skills to communicate effectively with a wide range of people, including academic staff, student