Digital Marketing Coordinator

1 week ago


Telford, United Kingdom Fabweld Steel Products Ltd Full time

**Digital Marketing Coordinator**

**Key Responsibilities**:
**Website Management**:

- Oversee the day-to-day operation and maintenance of the company website on WordPress.
- Regularly update website content, including product/service information, blog posts, and landing pages.
- Ensure website functionality, responsiveness, and user experience are optimised for maximum engagement and conversions.
- Collaborate with web developers/designers to implement website improvements and enhancements.

**SEO Optimisation**:

- Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, on-page optimisation, and content optimisation to enhance website visibility.
- Monitor and analyse SEO performance metrics using tools like Google Analytics
- Stay updated on SEO trends and algorithm changes to adapt strategies accordingly.

**Google Analytics**:

- Utilise Google Analytics to track website traffic, user behaviour, and conversion rates.
- Generate regular reports on website performance metrics and provide actionable insights to improve marketing efforts.
- Identify areas for optimisation and implement strategies to increase website engagement and conversions.

**Content Creation and Management**:

- Ensure all content aligns with brand voice, messaging, and SEO best practices.
- Manage content calendar and publishing schedule to maintain consistency and timeliness.

**Qualifications and Skills**:

- Proficiency in WordPress, Mailchimp, and Google Analytics.
- Strong understanding of SEO principles and best practices.
- Excellent analytical skills with the ability to interpret data and generate actionable insights.
- Creative mindset with the ability to generate engaging content.
- Strong communication skills, both written and verbal.
- Detail-oriented with the ability to manage multiple projects simultaneously.

**Job Type**: Part-time

Pay: £14.50 per hour

Expected hours: 10 per week

**Benefits**:

- Company pension
- Free parking
- On-site parking

Flexible Language Requirement:

- English not required

Schedule:

- Day shift

Supplemental pay types:

- Bonus scheme

**Education**:

- Certificate of Higher Education (preferred)

**Experience**:

- Marketing: 3 years (preferred)

Work Location: Hybrid remote in Telford

Expected start date: 16/07/2024



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