Senior Marketing Officer

**Role**

Senior Marketing Officer

**Reporting to**

Marketing Manager

**Contract**

Permanent

**Salary**

£29,000 per annum

**The Auckland Project**

At the heart of our sites is St Peter’s Chapel, in Auckland Castle: the home of the Prince Bishops, and the historic seat of faith and power in the North of England. The experience across our sites is deeply linked to those two themes of faith and power - they are repeated throughout the Castle and Faith Museum, the Mining Art Gallery and the Spanish Gallery. The collection of our venues, spaces and places invite conversations about belonging, faith, loss, sacrifice, community, love and creativity. We would like our guests to explore: to discover things about our town, our country and their own lives. We want to create memorable and transformative encounters - and need your help to do so.

**The role purpose**

**Context**

The Auckland Project is seeking an ambitious, flexible and innovative individual to work within a small team delivering the marketing and communications strategy for The Auckland Project’s full portfolio of galleries, gardens, parkland, attractions, venues and events. This is an exciting post that will suit a creative, talented and focused individual who is looking to develop their career in marketing and communications. You will be an ideas person, a creative thinker who likes to think outside of the box, and who can make a significant contribution to the marketing team. You will have an audience-focused approach with a passion for the arts, history and culture, ideally with experience in the heritage and tourism sector. You will be one of two Senior Marketing Officers on the marketing team, and will be supported in your role and your professional development by the Marketing Manager and Head of Marketing and Communications. The Auckland Project are keen for staff to enjoy a good work life balance and we support the flexibility of hybrid working.

**Key Responsibilities**

The post-holder is responsible for the following key deliverables and accountabilities:

- To use innovative and compelling content to drive awareness of The Auckland Project regionally, nationally and internationally, ensuring that TAP’s key proposition and purpose are communicated consistently and effectively
- To oversee promotional activity, including digital, social media, print, and advertising, and maximise customer response within available budgets
- To manage TAP’s website, including content research and generation to maximise SEO and enhance the user experience, and report on user behaviour
- To plan, manage and report on (using appropriate analytics) TAP’s social and digital media presence, generating and maintaining fruitful and effective engagement with key stakeholders, and building strong links with relevant partners
- To develop a consistent, lively and inspiring presence on social media
- To research, draft and promote appropriate stories for social media, and engage with volunteers to generate additional content across all channels
- To monitor TAP’s presence and profile across all media
- To capture engaging content for digital and social media channels, including video and photography, and to supervise freelance photographers and videographers on specifically commissioned projects as directed by the Head of Marketing and Communications
- To provide publications and branding assistance to all departments as required, for example, in the production of flyers for events or directional signage
- To design and facilitate e-communications in collaboration with the Head of Marketing and Communications, including the distribution of targeted e-newsletters to TAP’s database
- To liaise with external partners and other tourist attractions on collaborative social media and digital marketing campaigns
- To proactively pursue opportunities for training and development, and to maintain and develop all the skills required to deliver the role effectively
- To undertake other tasks, commensurate with the grade of the post, as required.

**Person Specification**

We are looking for:
**Experience**:

- Demonstrable experience of working successfully in a marketing environment
- Significant experience of social media and digital marketing

**Qualifications**

**Specialist Knowledge**:

- Thorough understanding of social media, especially the key requirements of different platforms and the key metrics
- Producing copy for defined audiences
- Reporting on project outcomes / marketing results
- Managing projects for internal stakeholders

**Skills and Abilities**
- Strong copywriting skills, including proofreading and editing, with an excellent grasp of grammar
- Excellent prioritisation of skills and the capacity to deliver work for multiple internal stakeholders simultaneously
- Creative and innovative; willingness to embrace opportunities, learn new skills and challenge established ways of working

**Personal Attributes /Competencies**
- Able to work