Senior Influencer Marketing Executive

3 weeks ago

London, United Kingdom FARFETCH Full time

Farfetch exists for the love of fashion. We believe in empowering individuality. Our mission is to be the global technology platform for luxury fashion, connecting creators, curators and consumers.

We’re a diverse and global community made up of Farfetchers, our partners and our customers, which we believe is at the heart of our success. Everything we do is centred around our values - Be Human, Think Global, Be Revolutionary, Todos Juntos, Be Brilliant, Amaze Customers - which define our beliefs and our actions. We welcome difference and foster a consciously inclusive environment for everyone. We are Farfetch For All.

**MARKETING**

The marketing department consists of more than 150 people split across 10 teams. We look after both digital and brand marketing. We're a team of experts across Performance Marketing, SEO, CRM, Analytics and Data Science, Advertising, Sales, Editorial, Online Communications, PR & Brand Events and Creative. We work across all of the global markets. We make sure that Farfetch remains high and mighty with both new and existing customers. We set the bar apart from our competitors and make sure we are always one step ahead of the curve.

**LONDON**

Our London office is located in Old Street, London’s tech hub, and is home to a broad range of teams including Commercial, Marketing, and Product. Our open plan space is ideal for collaborative working and sharing ideas, or you can enjoy some quiet time in our dedicated library. We also have a large outdoor terrace which is the perfect spot to have a team lunch or host events.

**THE ROLE**

In this newly created role, you will be in the Influencer Marketing team, working across influencer performance campaigns and overseeing the execution of Farfetch Livestreams. You will play a key role in the planning and delivery of all livestreams, championing innovation, data and creative thinking to deliver a best-in-class livestream strategy that provides a multi-dimensional shopping experience to customers. You will also deliver best-in-class acquisition campaigns to support scale across the full spectrum of influencer tiers and across all areas of Influencer Marketing - Identification, Activation, Content Creation, Distribution, Measurement and Retention.

Working with multiple stakeholders across the business (Marketing, Commercial, Brand & Creative, Product and Analytics) you will play a pivotal role in ensuring a centre of excellence and that the channel is set for global success and remains ahead of the curve.

WHAT YOU'LL DO
- Prepare livestreams, communicating any risks ahead of time and working with the relevant stakeholders to implement effective solutions.
- Ensure the smooth running of weekly livestreams, communicating with our customers and encouraging chat engagement. Please be aware that this role requires you to work outside of “typical office hours” on stream days, your working hours will be managed in line with Farfetch’s flexible working policy. This policy allows you the freedom to adjust your daily start and finish times as needed, provided the contractual number of hours per day are worked.
- Define the key performance indicators for livestreams and champion continued measurement. Analyse and report on KPIs to measure success, and identify potential efficiency improvements, and determine solutions for at-risk areas. Provide direct support to senior members of the influencer team, and support defining goals and actions from the livestream strategy, making recommendations based on expertise.
- Retain competitive advantage by ensuring the livestream strategy recommendations are innovative and Farfetch is positioned as a market leader.
- Execute and implement the operational plan and deliver against the defined strategy ensuring a centre of excellence.
- Communicate with other departments and teams globally to exchange critical information, activities and processes. Identify opportunities and escalate risks to ensure business needs are considered and supported in the overarching Livestream strategy.
- Execute best-in-class influencer performance campaigns, delivering these within budget to achieve monthly targets.
- Analyse and monitor influencer campaign performance, making recommendations based on performance insights.
- Act as a role model for the team and initiate, encourage and facilitate positive change.
- Be a Farfetch expert on livestreams and influencer marketing.
- Support the wider Influencer Marketing team on key tasks as required.

WHO YOU ARE
- You are experienced in executing livestreams and have a high level of knowledge of key livestream trends
- You are highly skilled in communications, able to produce captivating copy to drive viewer engagement and conversion
- You have experience of working in eCommerce, with a working knowledge of key marketing channels and amplification touchpoints
- You have demonstrated strong data and analytical skills and have an ability to interpret results, anticipate challe

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